Boxoffice (Oct-Dec 1962)

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A Scene From America’s Projector Carbon Center... "National ' 'projector carbons receiving straightness test “We pay this inspector a premium to be sure you get only straight projector carbons” sa>/s JIM NAUGHTON National Carbon Sales Engineer Just like the Western movies — National Carbon offers a reward for the capture of “bad guys.” To make certain that only “good guy” carbons are shipped from our Fostoria, Ohio, plant, we Jim Naughton pay our inspectors a premium to detect and discard any projector carbon that can’t pass our rigid tests. In the straightness test illustrated above, each “National” projector carbon is passed under an accurately-positioned gauge. No carbon gets by if it is out of alignment more than a few thousandths. Why are we so particular about alignment? For the simple reason that only straight carbons burn with correct cratering, resulting in the maximum light on your screen. Quality manufacturing and precision testing are only a part of the “National” projector carbon story. For 45 years National Carbon has backed theatre owners with the industry’s most dependable technical service. Our Sales Engineers are equipped with today’s most modern test devices ... to assure you more light per carbon dollar. Contact . « Mr, National Carbon ' — * “National” and "Union Carbide” are registered trade-marks for products of NATIONAL CARBON COMPANY Division of Union Carbide Corporation • 270 Park Avenue • New York 17, N. Y. In Canada: Union Carbide Canada Limited, Toronto BOXOmCE :: October 8, 1962