Boxoffice (Oct-Dec 1962)

500 Fancy Rose Bushes Form An 800-Foot Island of Bloom At Drive-In Theatre Entry Charlie Wallace, caretaker at the SE 14th Drive-In at Des Moines, has a special formula for maintaining the prolific bloom of the airer’s 500 showy rose bushes. Charlie’s formula; Just let ’em grow! Patrons and passersby, struck by the beauty of the 800-foot stretch of bloom which forms an island from the highway to the The drive from the highway to the boxoffice at the SE 14th Drlve-ln Theatre, Des Moines, Iowa, is beautified by a long parkway with 500 rose bushes interspersed with evergreens. Charlie Wallace, caretaker, "just lets 'em grow!" boxoffice, have stopped to ask Charlie’s advice as a rose -grower. His simple, straightforward answer is backed up by Vern Carr, manager of the Central States Theatre Corp.’s drive-in. Carr concurs that “when Charlie ‘just lets them grow,’ they do!” Charlie is a retired policeman who has been with the airer 12 years, twice as long as the roses. He does not pretend to be a horticulturist, but must take credit for “having a way” with roses. NOT SPRAYED OR FERTILIZED The plants are not sprayed nor fertilized ! They do get daytime watering. (Sprinkling after sundown may result in mildew.) Weeds are pulled or hoed when necessary. After the first freeze, when the sap is down in the roots, they are hilled up with dirt and covered with straw for the winter. When first signs of growth appear in the spring, the plants are cut back to about eight inches. The five blazing beds were planted several years ago by Heard Landscape Nurseries of Des Moines. The topsoil is good, and if Heards fertilized the bushes at planting time, no one recalls. It is known they have not been “fed” since. The roses are in an open, unprotected spot and get a full blast of Iowa’s winter winds and snow, but they have proved exceptionally hardy. Three of the rectangular beds are Eutin, FLAMELESS ELECTRIC COMFORT HEAT! y>-. Electroxnode SAFEST, MOST CONVENIENT DRIVE-IN HEATER Drive-In owners across the country are extending their season and boosting profits by keeping their patrons completely comfortable with these remarkable flameless all-electric ELECTROMODE in-car heaters. Designed especially to meet every requirement for an ideal drive-in-heater — by the world’s largest exclusive producer of electric heaters. Secret of perfection is Electromode’s exclusive Cast-Aluminum Heating Element. All heating wires are embedded deep inside a finned aluminum casting, providing positive safety, long-life and highest efficiency. Heat is instant, no warm up delay, no flames, fumes or odors. Windshield doesn’t steam up. DON’T DELAY. Fill in the convenient coupon below for complete information. These world’s finest comfort heaters are a sure bet to attract more customers to your drive-in. • Exclusive Electromode Cast-Aluminum Heating Element. 100% safe around children. • Noiseless operation. Quiet, fan-circulated electric comfort heat. • Compact, lightweight. Equipped with heatresistant handle and extra long extension. • Extra sturdy construction, built to stand rough treatment. • Modern design, in scratch-resistant silvergrey finish. Front and rear views of the heater. Sits on any flat surface, dashboard, floor, etc. No additional equipment needed. Installs quickly and simply on your present speaker post Dept. B-112, Division of Commercial Controls Corp., Rochester 3, N. Y. Send complete information on Electromode’s □ In-Car Heaters □ Other heaters for projection rooms, ticket stands, etc. Name Address Electrdmode Continued on page 51 City.. Zone State BOXOFFICE :: October 22, 1962 47