Boxoffice (Oct-Dec 1962)

In-Car Speakers Designed To Cut Maintenance Costs Ice Melting Compound Proved Effective by Actual Tests Revere Chemical Corp.’s new product, Revere Ice Melter, has been compounded for greatest effectiveness and, in independent laboratory tests, has been proved to have at least 24 times the penetrating power and 30 times the melting power of salt at 0° F. The instant-melting, snow-white granules range in varying sizes to assm-e continuous action and complete coverage when applied. Each of these pellets radiates heat many times to its own diameter: reported to be 100 per cent chemically active, yet as harmless to pavements and vegetation as plain water, when used as directed. After their work is done, the pellets completely dissolve, leaving no messy residue for tracking indoors. The residual material remaining on the surface retards refreezing and keeps further precipi tation from accumulating for periods of as long as 36 hours. Maintenance costs can be reduced, according to Revere — a single handful replaces many man-hours of back-breaking labor. More new products on next page The new Reed in-car speaker is rugged and dependable and quality engineered for the easiest maintenance, according to the manufacturer, Reed Speaker Manufacturing Co. Field reports on the speakers testify to their time-saving qualities. The speaker cone mechanism is positioned positively by four positioning studs, giving firm support for the attractive and practical aluminum cone protector. Speaker case is equipped with theft-resistant screws to prevent unauthorized disassembly. It is vented for prevention of moisture accumulation, and the Reed-designed volume control knob that seals the control shaft from moistmc prevents corrosion and moisture-caused noise in the volume control. Cone mechanisms are dated to positively establish full duration of the Reed liberal one year guarantee. The junction head features heavy die cast metal construction and wiring, and the high efficiency transformer reduces power requirements in the amplifying system. Portable Insect Fogger to Control Flies, Mosquitoes A compact, portable insect fogger, designed especially for the control of flies and mosquitoes in outdoor areas around homes, institutions and recreational areas has been introduced by Northern Industries. The cordless, self-powered fogger, commercially named the Blitz Fog Rover, weighs less than six pounds, and incorporates many new features, that make it safe, easy to use, and practically maintenance free. The Rover can be used with any petroleum-based insecticide. A standard propane propellant tank, easily obtainable at most hardware stores, provides ten hours of power, enough to fog about 40 acres. The insecticide is merely poured into the snap-in dispenser tank ; a twist of the automatic starter switch immediately generates a controlled flow of insect-killing fog that remains effective for about 24 hours. The pistol grip handle and trigger switch make the Rover easy to aim and control with one hand. Kollmorgen lenses rate tops in the motion picture industry. Used exclusively with Cinerama, they are standard equipment in more than 70% of American theaters. Wire sharp contrast of the projected image on the screen — the whole screen — is typical of the outstanding performance of SUPER SNAPLiTE® lenses. Other advantages that add up to superior screening with super snaplites are; Fastest lens speeds Uniform illumination Crystal clarity / Wide range of focol lengths Sealed construction \ | Q Bulletin 222 describes Kollmorgen lenses in detail. See your equipment dealer, or write us direct. CORPORATION NORTHAMPTON. MASSACHUSETTS SHARP CONTRAST IN PROJECTION BOXOFFICE :: November 5, 1962 25