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BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
i
I
I
I
*Almost Angels (BV)
100
100
100
100
100
100
100
100
100
100
100
90
100
100
99
Call Me Genius (Cont'l)
125
165
90
65
100
90
100
125
90
125
108
Carry On, Teacher (Governor)
130
150
165
110
200
100
285
95
125
115
148
Concrete Jungle. The (Fonfctre)
100
100
65
100
100
93
Convicts 4 (AA)
120
105
160
no
185
90
150
100
150
100
90
124
Devil's Eye, The (Jcmus)
125
200
150
225
no
100
100
115
160
225
151
El Cid (AA)
180
300
250
275
250
225
250
250
400
285
300
250
150
130
190
350
175
300
250
251
Five Finger Elxercise (Col)
130
150
100
195
100
65
90
150
100
100
90
95
185
70
125
95
115
Five Weeks in a Balloon (20th-Fox)
110
200
185
90
130
100
no
160
120
200
90
150
95
133
Flame in the Streets (Atlantic)
125
140
70
90
65
65
175
104
Follow That Dream (UA)
140
160
110
100
125
125
150
220
95
175
225
no
no
140
250
135
150
148
Forever My Love (Para)
100
175
170
90
90
90
100
190
126
Geronimo (UA)
150
85
125
100
no
no
140
85
100
225
100
80
90
115
Guns of Darkness (WB)
100
125
95
75
95
80
90
75
no
90
94
Hand of Death (20th-Fox)
65
70
100
90
100
85
Hatoril (Para)
100
250
150
250
100
175
200
130
125
375
185
300
300
450
140
195
215
155
200
210
Head, The (Trans-Lux)
120
180
125
110
100
100
115
70
90
100
80
no
108
Hell Is for Heroes (Para)
130
175
115
170
125
no
90
115
100
100
90
90
100
125
100
116
Hitler (AA)
145
130
110
105
150
80
80
114
Horror Hotel (Trans-Lux)
120
100
145
65
90
104
I Like Money (20th-Fox)
105
160
120
120
115
85
100
90
185
165
125
I Thank a Fool (MGM)
125
140
125
175
90
50
80
115
120
65
100
95
175
105
135
90
112
Interns, The (Col)
140
400
300
200
250
200
135
365
185
200
175
160
200
200
222
Jack the Giant Killer (UA)
135
115
150
125
no
250
135
135
100
100
136
Kid Galahad (UA)
100
220
105
90
125
115
210
130
300
200
150
159
Kitchen, The (Kingsley)
145
135
75
90
140
100
114
Last of the Vikings (Medallion)
110
120
100
90
90
100
120
80
101
Lolita (MGM)
175
400
125
190
95
200
200
125
165
150
200
300
275
no
200
250
400
100
204
Longest Day, The (20th-Fox)
250
250
375
300
200
275
‘Mongols, The (Coloroma)
125
105
105
90
90
80
90
150
104
Only Two Con Ploy (Kingsley)
140
175
110
160
280
190
125
250
105
200
200
115
200
173
Pressure Point (UA)
140
100
85
90
no
90
100
150
135
111
Requiem for a Heavyweight (UA)
300
200
250
180
195
225
Savage Guns, The (MGM)
100
90
90
90
90
90
90
91
Sword of the Conqueror (UA)
90
200
50
65
115
104
Taste of Honey, A (Cont'l)
125
200
200
200
190
150
175
100
195
350
189
300 Spartans, The (20th-Fox)
135
120
115
180
90
135
125
75
115
120
65
200
75
140
135
95
120
Through a Glass Darkly (Janus)
120
160
100
165
90
95
100
175
125
200
300
148
‘Trojan Horse, The (Coloroma)
125
105
105
90
90
80
90
150
104
Very Private Affair, A (MGM)
100
120
175
95
100
90
115
175
90
150
100
90
117
Viridiana (Kingsley)
160
130
165
200
165
150
100
175
156
Waltz of the Toreadors (Cont'l)
130
160
190
160
150
70
143
vXv:*:*;*:
TOP HITS
OF
THE WEEK
Indhrltfual runt, net en twee*Listings ere centincd te optnini «mk fifurct en new rtitaset enly.
1. Longest Day, The (20th-Fox)
Minneapolis 300
2. What Ever Happened to Baby
Jane? (WB)
Chicago 250
3. Gigot (20th-Fox)
Los Angeles...
.250
4. El Cid (AA)
Milwaukee 250
5. Only Two Can Play (Kingsley)
Minneapolis 200
6. Manchurian Candidate, The (UA)
New York 180
mmmmm