Boxoffice (Oct-Dec 1962)

Page scan 000374 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1962
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Oct-Dec 1962)
Leaf #:
000374
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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NC-4 m T'SBT"" BONDS 1 I 3 rii.'m’aJii 1 SM> nT7'5 ^ BONDS s: Time to stand pat . . . or promote? When business is going great, most businessmen say that’s the time “to pile it on.” By the same token, if you feel that your company’s Payroll Savings Plan for U.S. Savings Bonds is going fine, then that’s the time to promote it even more vigorously. The benefits to all of us and our country are well worth the extra efforts. Those individual savings give employees more self-con fidence. Same for a community that builds up its reserve buying power this way. If you don’t have a Plan going in your company, or you’re looking for new ways to promote it to old and new employees, call your State Savings Bonds Director today. Or write Treasury Department, U.S. Savings Bonds Division, Washington 25, D. C. r^eep Freedom in Your Future. . . U.S. SAVINGS BONDS U G''Vt^nmer»t doe? not pay for this advc-rtiscment The Treasury Department thanks, for tncr patriotism. The Advertising Council and this rnagajme.^ • BOXOFFICE BOXOFFICE :: November 12, 1962