Boxoffice (Oct-Dec 1962)

FEATURE REVIEWS Story Synopsis; Exploits; Adlines for Newspapers and Programs THE STORY: "It's Only Money" (Para) Jerry Lewis, a hard-working TV repair man, delivers a set to Jesse White, a private detective currently engaged to find °‘the long-lost son and heir to the fortune of an electronics genius. Jerry confides to White his ambition of becoming a private eye. White grudgingly permits Jerry to accom’Pany him to the mansion of the late millionaire, where Zachary Scott, a lawyer, is scheming to marry Mae Questel, who will inherit the fortune if the son and heir is not located. Realizing that Jerry is actually the heir, Scott goes to great lengths to have Jerry killed while Joan O'Brien, Miss Questel's pretty nurse, is equally anxious to save him. In a riotous climax, Jerry, who now realizes he is the heir, is pursued by a halfdozen mechanical lawnmowers, being electronically operated by villainous Scott. But Joan and White arrive in time to rescue Jerry and he is established as the long-lost heir. EXPLOmPS: Make tieups with local TV repair shops for window cards or displays of Jerry Lewis working on or delivering TV sets. To attract the youngsters, stress the many comic books on Jerry, including the most recent for "It's Only Money." CATCHLINES: It's Jerry Lewis at His Wackiest and Funniest . . . Jerry Lewis Ploys a TV Repair Man With Ambitions to Become a Private Eye . . . He Gets a Million Laughs While Pursuing a Million Dollars . . . Jerry Lewis Puts His Funny Side Up. THE STORY: "How the West Was Won" (MGM-Cinerama) In the early 1830s, Karl Malden aind his family move down the Ohio River to the unsettled West. They meet James Ug Stewart, a trapper, and, after most of the family is washed • away in a rapids tragedy, Stewart and one of the two daughters, Carroll Baker, elect to remain on the site and start a form. But the other daughter, Debbie Reynolds, moves on to St. Louis where she becomes a dancer. Upon learning she had inherited a gold mine in San Francisco, she joins a Wagon train. On the journey, she falls in love with Gregory Peck, a cord shark, who covets the gold mine. They live through the perils of the trip only to leom that the gold had played out. They set up a home in San Francisco. Meanwhile, Miss Baker's son, George Peppord, and her husband have gone to war. Peppord survives, becomes a marshal in Arizona after the war. Miss Reynolds, now a widow, joins him in Arizona and, after he wipes out an outlaw gang, Peppord and his family and his aunt settle in their new ranch home, knowing that law and order hove been established, EXPLOmPS: The star-filled cost and the grandeur of Cinerama should be the principal selling points. CATCHLINES: An Overwhelming Spectacle That Long Will Be Remembered . . . An Action-Packed Extravaganza Never Produced Before . . . Here's an Experience You Will Never Forget. THE STORY: "Hunza, the Himalayan Shangri-La" (Int'l Film Ent.) Nestled in an isolated corner of the Himalayan mountains, Hunza has been a land of mystery for more than 2,000 years. The story of these people got national attention when Art Linkletter's "People Are Funny" show sent an emissary to dispatch a first-hand report on the country. Writer Renee Taylor and a film production unit headed by Zygmunt Sulistrowski left California in the summer of 1961 to film the locales against the remote West Pakistan setting. Men and women over 100 years old seem in perfect mental and physical health, the natives living in apparent peace and '"""’ph harmony and brotherly love; fear, hatred and jealousy do not exist. This veritable paradise suggests atmosphere of James Hilton's novel, "Lost Horizon." EXPLOmPS: Tie up with book stores and public libraries for displays on remote lands, stressing the Hilton book and the Art Linkletter 'TV show. The filming project was authorized by Ayub Khan, president of Pakistan. CATCHLINES: A Perilous Film Journey Into a Far-off Land . . . Learn the Secrets of the Fabulous People of Hunza — Conquerors of Old Age . . . Exciting, Factual Story of the Himalayan Shongri-Lal THE STORY: "Young Guns of Texas" (Fox) Dropped from West Point, Gary Conway is following his brother's patrol and drops into a small Texas town where he meets Jody McCrea. The two become friends after a brief fist fight and are soon joined by Jim Mitchum. The three attend a local church barbecue. Mitchum has been raised by the local Indians and was recently fired by Lily's (Alona Ladd) father who sends his hired gun to separate them while they ore dancing. Mitchum is forced to defend himself against Lowry's men and is immediately joined by McCrea and Conway. The trio makes a fast exit from town after one ^'j. of Lowry's men is killed. Alona meets Mitchum out of town ! . . N» and marries him. When her father finds ouft, he and his men '' start after them. Chill Wills joins the youngsters and learns that Conway is seeking his brother to recover $30,000 in stolen gold which he wonts to return to the Army to clear their family name. They encounter Indians in the final battle as Lowry comes on the scene. Both Lowry and Mitchum ore killed and the gold is recovered. EXPLOmPS: Create audience interest by setting up a lobby display of the "New Faces" with comparable art of their famous parents, listing earlier films and career history. CATCHLINES: The Names Are the Same, But the Faces Are "NEW!" . . . Exciting, Colorful Saga of the Cld West. THE STORY: "Marizinia" (Int'l Film Ent.) Gina Albert, saved from the surf by a native fisherman, is blamed for a fish famine by the superstitious natives. Her mentor, however, adamantly refuses to believe these voluble protestations, and shields 'her agcdnst increasingly angry villagers. She finally escapes the angry wroth of more irate natives intent on forcing her back into the sea. She joins explorers John Sutton and Zygmunt Suilistrowski on a trek into the remote vastness of the Amazon jungles. Sulistrowski saves her from drowning, and after many subsequent adventures in this enticing, exotic locale, she chooses him over Sutton. EXPLOmPS: John Sutton has been cast in a score of major studio efforts over the years. Get the more sentimental-minded columnists to write some paragraphs reminiscing about Hollywood's past leading men and what they're doing. Olympia Van Hall Records has released the title tune with johrmy Star singing. CATCHLINES: Was She Real or Evil — to Each Man She Was a Little of' ?PE' Both! . . . Fate Brought These Three Together — in This Steaming, Treacherous Amazon Jungle! . . . Uncharted Miles, Explosive Emotions, and a Lone Womanl . . . Actually Filmed in the Wilds of the Brazilian Amazon! THE STORY: "Mr. Arkadin" (Filmorsa-Talbot) Young investigator Robert Arden is hired by multi-millionaire Crson Welles to seek out the secret of his identity, Welles asserting that amnesia has erased his memory of earlier years and struggles from humble beginnings. Wandering through the capitals of the underworld, Arden finds clues suggesting that Welles had had a monstrous post indeed. Cne by one, witnesses found by Arden ore subsequently murdered. In time, Arden comes to the shocking realization that Welles has not hired him to reveal the past but to enable the fabulously wealthy man to erase it permanently. EXPLOmPS: Get the more discerning critics of press, radio and TV to point up the comparable elements between this and the fondly remembered RKO release of some years ago, "Citizen Kane." France's respected film journal, Cahiers Du Cinema, noted the attraction as one of the 12 best ever made. ' CATCHLINES: Mr. Arkadin — Confidential Report! . . . Seeking Out the Past, Bringing^in the Frightening Present! . . . Introducing Mrs. Orson Welles — Paola Mori! BOXOFFICE BookinGuide :: Nov. 26, 1962