Boxoffice (Oct-Dec 1962)

Latest Equipment Items At TESMA TED A Show Movie Guide Makes Hit With Industryites CHICAGO — The December issue of Movie Guide, new promotional magazine being distributed by motion picture exhibitors, off the press this week, features Natalie Wood in her role as Gypsy Rose Lee in “Gypsy” on the four-color cover. Films highlighted in the latest issue include “It’s Only Money,” “Billy Rose’s Jumbo,” “Taras Bulba,” “Barabbas,” “In Search of the Castaways,” “The Lion” and “Freud.” Hard-ticket feature is “Mutiny on the Bounty.” The two monthly contests feature “Two for the Seesaw” and “The Old Dark House,” the latter in the special monthly category series based on mysteries. The Movie Guide zoo page is devoted to Pluto, the dog in “My Six Loves.” Approximately 20 other films also are listed in the issue. The Music From the Movies section listed “Barabbas” and other albums, and Lana ’Turner’s gown, designed by Edith Head for “Who’s Got the Action?” was the fashion presented with patterns available. Nathan E. Jacobs, publisher of Movie Guide, said he was happy to receive “so many complimentary and congratulatory messages from all segments of the film industry, including both large circuits and small independent exhibitors.” Many subscribers are taking advantage of the blank back cover offered, he said, to sell local advertising to pay the cost of the magazines. Some theatres are selling the magazine to patrons for five cents instead of selling advertising space. Jacobs said the Maryland Allied ordered 500 magazines to be distributed to doctors’ and dentists’ offices and beauty salons. More Quality Films <■ Continued from Page 4) of production, distribution and exhibition into one team devoted to the successful production and distribution of quality motion pictures can only be beneficial to our industry as it will create additional quality product. Thus, it will bring about orderly distribution of motion pictures properly spaced for each month of the year. It will also permit the development of ‘new faces’ by enabling producers to have the financial support that is needed to bring new talent to the screen.” Hyman mentioned that AB-PT will give “consideration” to investing in Entertainment Corp. of America, the new Max E. Youngstein company. He termed the surge in theatre constmction and remodeling “heartwarming,” and pointed out that AB-PT is altering and remodeling many of its existing theatres by changing their size, seating and decor in keeping with the changing times. Over 200 Bookings for 'Reptilicus' LOS ANGELES — American International’s science-fiction thriller, “Reptilicus,” going into release immediately, has already been booked for more than 200 engagements, according to AIP sales chief Leon P. Blender. It started off with a Thanksgiving date in 37 major key situations. These included Buffalo, Rochester, New York, Detroit, Cincinnati, San Antonio, Memphis, New Orleans. Omaha and Salt Lake City. CLEVELAND — 'The Allied-TESMATEDA tradeshow, a feature of the combined Allied States Ass’n, TESMA and T E D A conventions here this week, will feature many new equipment items. It promises, according to Larry D a v e e, TESMA president, to be “the best of any tradeshow run for ten years.” Davee said that Larry Davee Ideal Seating Co. would show an entirely new line of theatre seating, never exhibited before, especially designed for the tradeshow, and ready for production. General Precision Equipment Co. and National Theatre Supply will show the Ashcraft Core-Lite arc lamp as well as an improved XL projector and the company’s new transistor sound system. Kneisley Electric Co. and Cine Electronics Systems will have a combined exhibit showing for the first time the Xenosol lighting system, xenon rectifiers, silicon replacement stacks and Sil-’Tubes. Other new equipment to be highlighted will include several types of screen coatings, particularly some most applicable to drive-in screens, to be shown by Technikote; a new idea in projector drives, sound reproducers, new all -transistor sound systems and the latest type projectors, by Centm-y Projector Corp.; a gigantic display featuring a trackless train, an outer space saucer whirl and other playground equipment for drive-ins, by Miracle Equipment Co. A FIRST FOR BALLANTYNE Ballantyne Instruments & Electronics will show for the first time its new pressure fryer and will cook and demonstrate the methods of use and pass out fried chicken cooked at the exhibit. Ballantyne also will show its new transistor soundhead, introduce its new silicon rectifier and display a wide variety of speakers. LaVezzi Machine Works will exhibit a complete line of replacement parts for projector mechanisms, and North American Philips Co. will display its latest model 70/35mm projectors, as well as its new 35mm and 16mm projectors. Automatic Devices Co. will show its new Besteel curved track and a new Curvit-Shure track. A new transistor sound system will be shown by Eprad, Inc., along with its other equipment, while a new xenon arc lamp, complete with lamp housing especially designed to accommodate the new lamp, will be shown by Strong Electric Co. Other exhibitors at the show will include : Adler Silhouette Letter Co., displaying changeable marquee letters and background equipment: American Desk Mfg. Co., new line of theatre seating; American Mat Co., rubber and composition floor mats; C. S. Ashcraft Mfg. Co., carbon arc lamps: Castleberry Food Co., canned foods, including barbecued beef, pork, chicken, etc.; Coca-Cola Co., vending equipment, including service of Coke. Drive-In 'Theatre Mfg. Co., drive-in speakers and other equipment for drive-in theatres; Gordos Corp., tubes for amplifiers and rectifiers: Hol’n One Donut Co. of Ohio, automation machinery to make hot doughnuts, plus demonstration, cooking and service of hot doughnuts; International Seat, seating designed to use new materials; Movie Guide, Inc., theatre giveaway magazine. DISPLAY ON ARC CARBONS National Carbon Co., representatives will explain use and economy of theatre arc carbons: Neumade Products Corp., booth equipment, plus a display of old photographs; Ohio Steak & Barbecue Co., food preparations for service in drive-ins; Pepsi-Cola Co., new vending equipment, plus display and service of Pepsi; Sportservice, Inc., representatives will explain concession service. Original Crispy Pizza Cnist Co. of Illinois, pizza ovens; Wagner Sign Service, marquee sign equipment; Mars, Inc., candy display: Will Rogers Memorial Hospital, registered key chain for sale in theatres to raise funds for the Will Rogers Hospital; Theatre Equipment Dealers Ass’n, representatives will explain the services of the organization. 'Barabbas' Producer Offers Bonus Plan to Exhibitors NEW YORK— Rube Jackter, Columbia Pictures vice-president and sales manager, has announced that Dino De Laurentiis, producer of “Barabbas,” is offering a nationwide incentive bonus to exhibitors and their staffs for the theatres coming closest to capacity attendance during their engagement of “Barabbas.” Jackter said that under the theatrebonus plan, the theatre that comes nearest to capacity attendance will receive a check covering a full week’s salary for every one of its employes, including ushers, cashiers, cleaning staff, projectionists, stagehands and doormen. The competition will be divided into two separate categories covering theatres with over 1,000-seat capacity and theatres with under 1,000-seat capacity. Theatres will be required to fill out special forms along with a step-by-step outline of its entire merchandising effort in behalf of the film. In cases where percentage of attendance might be equal, the overall promotion campaign will be the deciding factor. The manager and theatre publicity man responsible for the winning campaign will split an additional award of $1,000. If the manager conducts the campaign alone, he will receive the entire amount. All playdates of “Barabbas” prior to April 30, 1963, will be eligible, Jackter said, adding that entries must be received by Columbia not later than May 31. BOXOFFICE : December 3, 1962 7