Boxoffice (Oct-Dec 1962)

about PEOPLE / and PRODUCT Pepsi-Cola Co.’s 1962 nine months’ profits rose 4.8 per cent over the levels of a year ago, to set an all-time company record. Consolidated net earnings after reserve for federal and foreign income taxes, and after reserve for foreign activities climbed sharply to $11,549,000 equal to $1.77 per share for the first nine months of 1962. This compares with 1961 earnings of $11,014,000 or $1.69 per share for the corresponding period. Herbert L. Barnet, Pepsi-Cola president, declared that by maintaining its present accelerated mai'keting pace, the company would enjoy the gi’eatest earnings and sales year in its history. Commonwealth Theatres of Puerto Rico, Inc., has reported that income from its island-wide vending and concessions operations is rimning about 25 per cent higher than last year. The company, in addition to owning and operating vending machines and concessions, is the island’s leading movie exhibitor with 42 theatres in its chain. “In view of the encouraging results our vending operation has experienced since the beginning of our current fiscal year May 1st, we intend to intensify our efforts in this department,” Rafael R. Cobian, president, noted. Gross income reported by Commonwealth Theatres in the past fiscal year was $3,514,681, of which $455,973 was from vending and concessions operations. Net earnings were $385,557, or 77 cents a share. Sam Reed, owner of Reed Speaker Co. in Golden, Colo., has been connected with the theatre sound equipment business since the early days of sound motion pictures. He was with RCA Service Co., installing and servicing theatre soimd equip Som Reed years. In 1952 he established the company bearing his name, specializing in drive-in si>eakers only. The original product was just the cone mechanisms, but other items were added imtil now a complete line of new equipment and repair parts for drive-in theatre field maintenance is offered. During Reed’s close contact with drivein theatres throughout the years he recognized the need for more simplified field equipment to cut the high cost of maintenance. Through discussion of this problem with many of the theatre service engineers, field maintenance men and drive-in owners, radically new designs of both a speaker and junction head were worked out, incorporating the recommendations and ideas offered by these experienced theatre people, as well as those of Reed Co.’s engineering experience. Patents are pending on the unique designs of the speaker and junction head. O. C. Wilson, manager of the accounting department at Royal Crown Cola Co., Columbus, Ga., was awarded a 20-year pin recently for service with the company. Wilson joined Royal Crown Bottling Co. as office manager in 1942. Two years later he became an auditor at the Royal Crown Cola Co., and was promoted in 1948 to manager, a position he has held for the past 14 years. The following concern has recently filed copies of interesting descriptive literature with the Modern Theatre Information Bureau. Readers who wish copies may obtain them promptly by using the Readers’ Service Bureau coupon in this issue of The Modern Theatre. Literature is available from Hurley Screen Co., Inc., on its line of theatre screens — the SuperOptica with lenticulated pearl surface, the SuperGlo with non lenticulated pearl surface, and matte white. Readers' Service Bureau coupon, page 19. The MODERN THEATRE SECTION BOXOFFICE-MODERN THEATRE: Send me more information about the products and articles checked on the reverse side of this coupon. Nome Position. Theatre or Circuit.. Seating or Car Capacity.. Street Number City.. Zone.. State., Fold along this line with BOXOFFICE address out. Stople or tape closed. HAVE YOU MADE ANY IMPROVEMENTS LATELY? We’d like to know about them and so would your fellow exhibitors. If you’ve installed new equipment or made other improvements in your theatre, send us the details — with photos, if possible. Or if you have any tips on how to handle some phase of theatre operations, concessions sales, etc. — faster, easier or better — let other showmen in on them. Send this material to: The Elditor MODERN THEATRE ^ Fold along this line with BOXOFFICE address out. Staple or tape closed. BUSINESS REPLY ENVELOPE First Closs Permit No. 874 Section 34.9 PL&R Kansas City, Mo. BOXOFFICE-MODERN THEATRE 825 Van Brunt Blvd. KANSAS CITY 24, MO • THIS SIDE OUT