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PUBUCITYAND
ADVERTISING
CAMPAIGN
big-topping them all in the national magazines!
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life
PROMOTION ON EARTH
with this fabulous Quaker Oats Company tie-up including 2 GARGANTUAN FEATURES
A Double-Barreled Consumer Offer with free tickets to kids under 14 when accompanied by paying adult j . . 20 million tickets in 20 million I I boxes of Quaker Oats. . . ( Huge inflatable Toy flephant, Jumbo, and his Circus Pals on display and heralded by Flath Sheets. Shelf Wobblers. 8 col. masthead mats. Promotional fdders, Half-page comic section color ads in 147 newsi>apers in 143 cities. Store banners and poslers, i^BC-TV Spots every Friday night on "International Showtime." Pius prime TV time in 25 TOA markets.
DEANJAGGER SIDNfV SliEIDON ■ SICHISO ROWSandlORK; IMI
CIURtiS WRIIERS ■ ROCEli EDENS ■ JOE PASIEMRK and MARIIN MEECIIER
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THE
PASTERNAK
PERSONALIZED
PUBLICITY
PILGRIMAGE
to 15 cities across the U. S. and Canada with visits to Exhibitors, Newspapers, Radio and TV Stations by Producer Joe Pasternak
and heading the parade
THE MUSIC!
"Billy Rose’s JUMBO" Sound Track Record Album on Columbia Records with:
Wing Display, Doris Day Die-Cut Display. Window Displays, National Ads in 'Billboard' 'Time'
'New York Times Magazine’ 'New Yorker' 'Life' Ornadel and the Starlight Symphony Play Music from "Billy Rose's JUMBCon an M-G>M LP Album
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Disc Jockey
Promotions
Record Store
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Promotions
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