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OCTOBER 7, 1963
Where, this month, can
theatremen and concessionaires go to see and learn so much that will help them to operate more efficiently and more successfully during the rest of this year and in 1964?
The answer, of course, is the motion picture industry tradeshow to be held October 27-31 in connection with the conventions of the Theatre Owners of America, Theatre Equipment <S Supply Manufacturers Ass'n, Theatre Equipment Dealers Ass'n and the National Ass'n of Concessionaires in the Americana Hotel, New York City.
The happy timing of the convention of Allied States Ass'n of Motion Picture Exhibitors at the same hotel the week before (21-24) will undoubtedly induce many of its members to stay over a few days in order to visit the tradeshow which promises to be truly "bigger and better" than ever before.
contents
☆
Film Splices and Changeover Marks Wesley Trout 6
Luxurious Drive-In for Puerto Rico 8
"Lite-Tite," All-Steel Fence and Wing Walls 10
Xenosol Projection Lighting Systems Performing Well 10
Soft Ice Cream Machine Turns Out an Ample Supply
to Satisfy Drive-In Patrons Bess Jenkins 11
A "Sweet" Story— Candy, Mints, Gum R. F. Gardner 12
Popcorn Fall Festival Given Big Merchandising Support 12
At the 1962 tradeshow in Miami, a number of new projection lighting and
DEPARTMENTS:
sound systems were introduced and,
Projection and Sound
6
Literature
.. 14
since the equipment designers and manufacturers seek constant improve
Drive-In Theatres
8
Readers' Service Bureau
.. 15
ments, some refinements in those systems will be shown in New York, as
Refreshment Service
11
Advertisers' Index
.. 15
well as some totally new equipment
New Equipment
developed this year.
and Developments
14
About People and Product....
.. 16
In addition, there will be displays of a multitude of items of interest and value to theatremen — seating, carpeting, screens and refreshment service equipment — to mention only a few.
Best of all, manufacturers' and dealers' representatives will be on hand to visit with theatremen and concessionaires and to demonstrate and fully explain the exhibits.
I. L. THATCHER, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editorial or general business correspondence should be addressed to Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Reprei sentative: D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.; Central Representatives: Louis Didier, Jack Broderick, 5809 N. Lincoln, Chicago 45 III. Western Representative: Wettstein, Nowell & Johnson, Inc., New York Life Blda., 2801 West Sixth St., Los Angeles 57, Calif.