Boxoffice (Oct-Dec 1963)

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has a screen 49x114 feet and a free playground behind the concessions building. The concrete concessions building is in the center of the theatre, and the serving counter, cafeteria style, is rectangular in shape with two cashiers. Seven are employed in the cafeteria. Refreshment specialties are pretty much the same as in the United States, except that beer is sold. Standard items include ice cream, hot dogs, hamburgers, pop corn, French fries, candies and soft drinks. Admission to the new drive-in, which incidentally is the largest in Puerto Rico, and possibly in Latin America, is by car and not by person. Thus, a whole family can see a movie at the Cobian for only $2.00 per car. Equipment in Cobian’s 65th Infantry Drive-In includes Westrex projection and sound, RCA in-car speakers, Miracle playground, Cretors popcorn machines and vending machines by Rowe-AC and National Vendors, Inc. New Concessions for Detroit Drive-in A larger concessions building in a new location to serve the Dearborn Drive-In Theatre, Detroit, was required because of the enlargement of the theatre itself since its opening in 1948. Shown is the architect's design of the new building which is located on the ninth, tenth and eleventh ramps. Jack K. Vogel, Wellsville, Ohio drive-in theatre architectural-engineer, has been commissioned by James Ross, owner of Detroit’s Dearborn Drive-In Theatre to design and supervise the construction of a new de luxe concessions building which will cost in excess of $125,000. Just as Vogel has done in a number of recent projects, he will move the food structure to a new, more distant location from the screen tower. The Dearborn is a much larger drive-in now than when originally constructed in 1948. The present concessions-projection building is located between the fourth and fifth ramps. The new concessions building will be located on the ninth, tenth and eleventh ramps. Thus, there will be no business interruption during actual construction. The old concessions and restroom areas will be razed reducing the old building to just the projection room. The 1,400-car theatre will lose a total of 42 speakers. The new building created a net loss of 71 but razing the old concessions gained 29. The old concessions, was the station type. The new concessions will be a four-lane cafeteria and will contain 8,000 square feet. It will greatly surpass the old operation in counter space, storage, work areas, etc. The refreshment service is operated by L&L Concession Co. of Detroit. Construction is already under way and completion is expected within 30 days. Attention concessionaires! October 19 is Sweetest Day this year. USE UP th.se CARBONS! CALI CARBON COUPLERS Let You Burn All the Carbon " They're Expendable " The most popular carbon saver. Used by more theatres than ALL other makes COMBINED. FOR ROTATING CARBONS 10mm or 11mm EXTENDER KITS for 2 lamps $7.00 They save 25% or more of carbon costs. Per Hundred, postpaid: Not Packed in Mixed Sizes. 6mm $2.50 8mm $2.75 7mm $2.50 9mm $3.25 No worryino about injury to high priced carben savers. Burn 'em up. you still profit. Most economical carbon saver you ever used! i CALI Products Company 3719 Marjorie Way Sacramento 20, Calif t i The WORLD'S LARGEST Producer of Carbon Savers At all progressive theatre supply houses. DEptHD*BlllTY JLcONVEN'tNCE OF POWER SOURCE ****** ^ro«5 new type «•» slick transformer-rectifier I THE OPERATION TUI0 AR® LAMr* ZZ"* stack has reserve used fof one of the sect.ons may be nuous operation 4 RATINGS WITH DUAL OUTPUT RATING OF 60-85/ 60-85 AMPS/ 35-45 VOLTS 75-105/ 75-105 AMPS/ 48-61 VOLTS 90-135/ 90-135 AMPS/ 56-70 VOLTS 120-160/ 120-160 AMPS/ 58-75 VOLTS • Designed for operation on 220 V 50/60 cycle, three phase A.C. • ‘‘Lo-Strike*’’ feature associated with each output protects the silicon stacks from overload and prevents destruction of carbon crater upon striking the arc. • Class H glass insulated transformers. THE SEND FOR LITERATURE ELECTRIC CORP. 11 CITY PARK AVE., TOLEDO 1, OHIO *Not supplied as regular equipment on 60-85 ampere and 75-105 ampere models. BOXOFFICE :: October 7, 1963 9