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licity to more than 2,000 newspaper and magazine editors and radio and television home service program directors, and will send kits concerning popcorn nutrition and recipes to high school home economics teachers across the nation.
Theatre concessionaires may well take advantage of this big emphasis on popcorn by creating special displays and utilizing point-of-sale materials available from popcorn suppliers or the Popcorn Institute.
Seven New Members for NAC
James O. Hoover, Martin Theatres, Columbus, Ga., National Ass’n of Concessionaires first vice-president and membership chairman, has announced that seven new members have joined the association.
Joining NAC’s concessionaire segment are: Boyd Scott, Allen Theatres, Inc., Farmington, N.M.; Charles Garvin, Beech Bend Park, Bowling Green, Ky.; Marguerite Bertolero, Black Hills Amusement Co., Deadwood, S. D.; K. K. Bronson, Lake Side Catering, Inc., Oakland, Calif., and Stan Lefcourt, Pacific Drive-In Theatres Corp., Los Angeles, Calif.
E. I. “Ike” Rubin, E. I. Rubin Co., San Francisco, Calif., joined the jobber-distributor segment, and Delmar B. Bunner, the Kalva Corp., Waukegan, HI., joined the supplier segment.
For more information about products described editorially or in advertising in this issue use Readers' Service Bureau coupon on page 15.
TREMENDOUS PROFITS!!
From the New Bert's "Snow Magic" Multipurpose Snow Cone Machine
Snow Cones, Snow Magic Sundaes, and Snow Magic Ices All From One Machine
HERE'S HOW TO MAKE
BIG MONEY WITH "SNOW
MAGIC'
No Pulleys! No Oiling!
Distributors of famous Victor's QUICK MIX dry flavor concentrates.
FREE SAMPLES WITH EACH MACHINE
THE NEW SNOW CONE MACHINE
Capacity: 50 cones every 30 seconds.
The Bert’s “SNOW MAGIC” machine combines eye-appealing beauty with perfect mechanical performance and large capacity. “Snow Magic” is easy to operate and is Fully Automatic. A Snow Cone costs 1|4. to l'/2c and usually sells for 10c . . . that’s profit!
SAMUEL BERT MFG. CO.
Fair Park Station, Box 26410, DALLAS, TEXAS
Save money. No stale or left-over coffee when your coffeemaster is on E-Z WAY automatic. Coffee's fresh, hot and ready all the time. Get the facts — write now:
STEEL PRODUCTS CG.
40 8th Ave., S.W.
Cedar Rapids, Iowa
BUTTERCUP — leakproof . . . waxfree with Vita-Glaze* — the Name Brand your customers ask for.
BUTTERCUP — in 3 sizes, custom created to increase your butter popcorn sales.
BUTTERCUP — imitated but never duplicated — the original buttered popcorn container . . . write for NEW BUTTERCUP brochure.
*Vita-Glaze — new paper coating developed for exclusive use on BUTTERCUP
SUPURDISPLAY, Inc. SERVER SALES, Inc.
1109 N. 108th St., Milwaukee 13, Wis.
Coast...
iii Buttercup !
BOXOFFICE :: October 7, 1963