Boxoffice (Oct-Dec 1963)

about PEOPLE / and PRODUCT Joseph Switzer, Switzer’s Licorice, was elected a dean of the confectionery industry by the National Candy Wholesalers Ass’n at its recent convention in Chicago. National Dr Pepper sales volume made an August gain of nearly 4 per cent, giving the company its highest August volume figure and continuing its unbroken record of 20 consecutive monthly increases. In addition to topping last year’s all-time August record, sales for the month represent the second highest volume month in the company’s 78-year history. Dr Pepper’s monthly report represents total syrup sales from all areas of the company’s national operations. Dr. Scheuring S. Fierke has been named head of a new photomaterials division of Kodak Research Laboratories which will consolidate and intensify research and development work in such areas of interest as photo-sensitive resins, electrophotography, thermography and various other means of producing images, according to Dr. Cyril J. Staud, Eastman Kodak vicepresident in charge of research. The activities of the photomaterials division are expected to supplement the research programs of the past several years by the chemistry and physics divisions of the laboratories into a wide variety of systems for image formation, both chemical and physical. Dr. Fierke joined the research laboratories in 1936 as a chemist in the synthetic chemicals division and, after a series of promotions, was appointed assistant head of the emulsion research division in 1961. He holds a number of patents in the field of color photography. “The Vendo Library of News and Pictures,’’ an automatic merchandising library, has been established by The Vendo Co. and will be available to writers, editors, students and all persons interested in or affiliated with the industry. According to Alex Izzard, vice-president in charge of public relations, this is “the most complete and most extensive collection of material in this area of commerce.” Before the library began taking form, several technical library systems, as well as the latest methods used in public libraries, were studied, with the result that a reference system that makes material on specific subjects instantly available was developed. Informational material may be received from the Vendo Library by writing The Vendo Co., Public Relations Dept., 7400 East 12th St., Kansas City 26, Mo., or the library may be visited at that location during regular business hours. Joe Barta, formerly with the Dallas Morning News and a member of the Texas Sports Writers Ass’n, has joined Dr Pepper Co.’s public relations department at the company’s national headquarters in Dallas. He will serve as an assistant to Harry Ellis, recently named public relations director. The Florida Theatre, Jacksonville, Fla., holds an annual "fun show" each summer, a feature of which is an "auction" for which Royal Crown Cola bottle cops are used for money. Nelson Sebra, 15, came prepared this year with 12,000 caps which he had saved during a three-year period. He "bought" the bicycle with an 8.000-cap bid. Incidentally, Nelson may have had an edge on other youngsters — his father owns a grocery store. The auction was conducted by the Royal Crown Bottling Co. of Jacksonville. The MODERN THEATRE SECTION BOXOFFICE-MODERN THEATRE: Send me more information about the products and articles checked on the reverse side of this coupon. Name Position. Theatre or Circuit.. Seating or Car Capacity.. Street Number City.. Zone.. State., Fold olorvg this line with BOXOFFICE address out. Staple or tape closed. HAVE YOU MADE ANY IMPROVEMENTS LATELY? We’d like to know about them and so would your fellow exhibitors. If you’ve installed new equipment or made other improvements in your theatre, send us the details — with photos, if possible. Or if you have any tips on how to handle some phase of theatre operations, concessions sales, etc. — faster, easier or better — let other showmen in on them. Send this material to: The Editor MODERN THEATRE ^ Fold along this line with BOXOFFICE address out. Staple or tape closed. BUSINESS REPLY ENVELOPE First Closs Permit No. 874 Section 34.9 PL&R Kansas City, Mo. BOXOFFICE-MODERN THEATRE 825 Van Brunt Blvd. KANSAS CITY 24, MO • THIS SIDE OUT