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BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
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%
1
g§ Arturo's Island (MGM)
125
60
100
70
125
96
Balcony. The (Cont'l)
140
200
195
200
125
175
130
95
150
125
115
190
200
157
|| Battle of the Worlds (Topaz)
110
85
100
95
90
96
!;| Beach Party (AIP)
170
150
250
200
135
160
170
125
150
90
115
120
145
200
175
157
|§ Caretakers. The (UA)
175
200
100
125
125
100
120
180
150
125
100
125
85
132
|| Castilian, The (WB)
90
105
100
95
95
80
95
70
135
90
96
gf Condemned of Altona, The (20th-Fox)
160
120
135
95
90
115
120
130
75
100
75
no
100
125
140
90
m
Dime With a Halo (MGM)
100
200
120
100
90
90
117
§1 Drums of Africa (MGM)
135
125
85
65
100
85
90
100
80
95
75
100
60
92
|g Duel of the Titans (Para)
105
150
150
90
150
130
100
115
100
170
126
8V2 (Embassy)
130
200
120
195
250
325
225
210
275
300
250
225
160
225
200
219
::::£
|| For Love or Money (Univ)
130
130
125
150
200
135
275
75
300
110
100
165
175
135
135
150
70
151
gg Gidget Goes to Rome (Col)
170
125
100
110
125
245
100
150
100
175
100
175
175
150
143
|g Haunted Palace, The (AIP)
145
150
90
160
100
150
100
105
no
125
150
126
if Haunting, The (MGM)
150
140
200
95
80
230
200
110
175
170
100
190
105
.125
90
144
1 Hootenanny Hoot (MGM)
215
100
100
80
100
90
90
105
150
60
109
|| Irma La Douce (UA)
400
300
225
160
400
190
300
150
320
300
350
250
200
260
200
170
200
257
|i| Island, The (Zenith)
110
175
160
125
100
100
90
185
131
f| Johnny Cool (UA)
125
200
100
100
150
135
§f King Kong vs. Godzilla (Univ)
150
175
170
175
110
250
135
100
205
125
120
156
H Kiss of the Vampire (Univ)
130
100
80
90
90
98
1 Long Day's J'n'y Into Night (Embassy)
150
300
200
175
250
110
150
100
220
150
100
180
100
200
300
179
% Main Attraction, The (MGM)
115
125
100
90
115
115
90
65
100
90
100
70
80
75
95
f| Marilyn (20th-Fox)
135
75
75
105
90
150
90
100
120
104
f| Murder at the Gallop (MGM)
155
210
135
195
150
100
150
200
162
H Of Love and Desire (20th-Fox)
75
75
115
90
120
90
125
250
118
;i| Shock Corridor (AA)
135
125
70
100
75
145
160
116
|f Stripper, The (20th-Fox)
100
160
150
150
110
125
125
250
110
120
100
90
105
150
100
150
100
no
128
Sword of Lancelot (Univ)
125
95
60
125
65
90
90
93
Terror, The (AIP)
100
145
125
100
100
100
150
100
no
114
gf 30 Years of Fun (20th-Fox)
100
105
150
100
135
80
100
100
109
gf This Sporting Life (Cont'l)
175
165
205
125
90
125
90
130
195
200
150
H
Three Fables of Love (Janus)
90
115
80
140
90
103
If 3 Stooges Around W'ld in Daze (Col)
170
80
150
105
70
90
111
| Thrill of It All. The (Univ)
150
200
250
250
275
210
190
200
220
175
225
200
200
200
210
210
150
190
206
|| Ticklish Affair, A (MGM)
130
120
150
90
75
100
105
125
100
80
150
95
90
90
no
95
100
150
109
f| Toys in the Attic (UA)
200
175
230
90
150
115
150
170
175
175
100
140
200
120
156
1 V.LP.s, The (MGM)
190
275
200
225
200
300
150
155
400
200
300
250
170
200
225
125
185
300
225
225
| Wall of Noise (WB)
110
135
115
90
75
75
105
100
100
90
80
80
100
70
90
130
80
96
Y/f m
H Winter Light (Janus)
85
105
90
110
no
175
300
139
^ Wives and Lovers (Para)
100
200
160
70
100
100
130
170
100
105
160
90
135
125
p Young and the Brave, The (MGM)
100
100
100
100
95
80
70
100
93
mm
£:£>:W:jx
i
TOP HITS
OF
THE WEEK
Indivio al runs, not an average. Listings are confined to opening week figrres on new releases only.
Long Day's Journey Into Night (Embassy) Kansas City 300
V.I.P.s, The (MGM)
Memphis 300
Boston 275
Milwaukee 250
Detroit 155
mmmm
3. New King of Love, A (Para)
Los Angeles 220
Memphis 190
4. Tom Jones (Lopert)
New York 200
5. Hootenanny Hoot (MGM)
Portland 150
6. Johnny Cool (UA)
New York 150
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