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OCTOBER 2 1, 1963
T“ MODERN THEATRE
BUYERS’ DIRECTORY and RENCE SECTION
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DESIGN AND CONSTRUCTION
Fox Winrock a Luxurious Showcase 6
Toronto Theatre Built Below Grade J. W. Agnew 8
New Shop Center Theatre for Houston 10
Top Audio Quality With New Acoustics 13
Roadshow and Grind Theatres in Same House
Paying Off Louis A. Arru 16
A Movie House Is Reborn in L. A 35
Smart Remodeling on a Tight Budget 39
THE LEGAL ANGLE
Adequate Lighting May Lighten Liability
for Damages Norman Shigon 18
A PORTFOLIO OF THEATRE PLANNING IDEAS
New Concepts in Theatre Design 20
An Auditorium Is a "Many-Splendored Thing" 21
Today's Boxoffices Move Inside 22
Modern Lighting Lends Enchantment 23
Decorating With a Flair 23
High Styling in Lobby-Lounges 24
Looking Out for the "Small Fry" 25
Al Fresco Dining 26
e n t 6
PROJECTION AND SOUND
Meticulous Screen Care a "Must" Wesley Trout 27
General Maintenance of Xenon Projection Lamps 28
A Checklist to Keep Theatre Projection and Sound
in Tip-Top Operating Condition 29
Some Pertinent Advice on Carbon Arc Lamps 30
REFRESHMENT SERVICE
Rates Goodwill High on Balance Sheet 42
Tips to Ambitious Concessionaires 45
Memo to Cashiers: Safeguards in Handling Money 46
DRIVE-IN THEATRES
First All-Electric Canadian Drive-Ins by Odeon 50
"Widest Screen in North Carolina" Raymond Lowery 52
MAINTENANCE AND OPERATION
Lightning Protection Need
Growing Marvin M. Frydenlund 54
". . . There Is Nothing in Any Religion Which Says
You Must Love a Pigeon" 57
Do Your Restrooms Speak Well for
Your Theatre? Brian Davis 58
Clever Method of Respacing Seating Paul Ricketts 62
I. L. THATCHER, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editorial or general business correspondence should be addressed to As'.cc ated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Representative: D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.; Central Representatives: Louis Didier, Jack Broderick, 5811 N. Lincoln, Chicago 45, III., Western Representative: Wettstein,
Nowell & Johnson, Inc., New York Life Bldg., 2801 West Sixth St., Los Angeles 57, Calif.
The MODERN THEATRE SECTION