Boxoffice (Oct-Dec 1963)

The Don Mills foyer, looking towara one front entrance. Patrons may enter the foyer from either side of the lobby. The door to the manager's office is in the center of the ornamental brick wall. Suspended acoustic panels and lights form a decorative as well as functional ceiling. The floor is ceramic tile. r 1 ifd ' • . ! X:,: m W": The 16-foot refreshment bar of teakwood and white arborite is located near the standee area which is at the right in the picture. The striped flooring is vinyl. Slide Rule to Cut Maintenance Time and Costs ating Corp., a Canadian company which owns many theatres in Canada and the United States. In late summer it became a unit in the Odeon chain. The Don Mills is the first new four-wall theatre to be built in the provincial capital in a decade. CREDITS: Acoustical Material: Tectum Air Conditioning : Cool-Aire Carpet: Elite & Sons Changeable Letters: Bevelite Lamps: Peerless Magnarc Lenses: Bausch & Lomb Plumbing: Emsig & Son Projection and Sound: Simplex XL Seats: Canadian Seating Sign Manufacturer: Steel Art Co. Stage Equipment: O. H. Evans & Sons Remodel Store for Theatre Reversing a trend of recent years, a furniture store is being converted into a theatre! This happy reversal is taking place in Coloma, Mich., where Jack Lalo has purchased the Loma Furniture Co. building from Tom DeRosa and already is busy preparing to open a first-run theatre in the building in March 1964. Lalo is making the new theatre firstclass, all the way, with the very latest in projection equipment and fixtures. De luxe features will be wall-to-wall carpeting, an enlarged lobby, extra-large seats (22 inches wide) which will be staggered and installed with 36-inch spacing between rows. The new theatre, which will be known as the Loma, is to have a capacity of 450. The reopening is receiving tremendous support and encouragement from the town which has been without a theatre since 1959. A plan to cut cleaning maintenance costs, using engineering techniques and a specially designed slide rule, has been developed by members of the National Sanitary Supply Ass’n. Known as the “Area Cleaning Time Calculator,” the slide rule simplifies and speeds up the mathematical work involved in cleaning maintenance surveys and cost estimates. It is also used to spot check the efficiency of cleaning operations. The slide rule is based on the average cleaning time figures collected by nearly 1,300 NSSA manufacturers and jobbers from all parts of the country. Twenty-one separate cleaning operations are listed on the back of the rule. The approximate time in minutes and hours per 1,000 square feet is obtained by setting the indicator arrow on the desired operation. By using this time factor, any cleaning task listed on the rule can be estimated. It requires two steps. The length and width of the area is set on one scale ; the total time in hours per day, week, month or year may then be read directly on the scales below. Annual costs are as simple to figure as daily. A full line of bulletin board posters illustrating approved methods of cleaning stairways, toilets and floors and five new posters on manual and machine dishwashing, giving step-by-step instructions recommended by the United States Public Health Service, are available through local NSSA suppliers or the National Sanitary Supply Ass’n., 159 N. Dearborn St., Chicago 1, 111. BOXOFFICE :: October 21, 1963 9