Boxoffice (Oct-Dec 1963)

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Today’s new Simplex X*L projector is the result of four decades of engineering and performance know-how by the world’s largest manufacturer of professional motion picture projectors. Continually being improved and refined to meet every new advance in motion picture presentation, the famed X*L combines brilliant performance, remarkable reliability, unmatched economy and a long list of exclusive features simply not available on any other equipment. For all the facts, call your National man. National THEATRE SUPPLY COMPANY HOME OFFICE. 50 PROSPECT AVE.. TARRYTOWN. N Y. Subsidiary of General Precision Equipment Corporation (CJ)) TOP AUDIO QUALITY Continued from preceding page Being completely of glass, the absorber is incombustible, strong and unaffected by moisture. According to Wometco officials, top audio quality is especially important now that indoor theatres, as a group, face such intense competition in the entertainment industry. The Geocoustic absorbers serve to control reverberations which would otherwise destroy the high fidelity effect achieved at a considerable investment. In addition, they allow the use of the “patch” technique Exterior view of the Palm Springs Theatre, located in a shopping center with a parking capacity of approximately 5,000 cars. The marquee sign is 1,000 square feet in area, one of the largest in the south. Letters are 27 inches high. which utilizes some of the hard surfaces to reinforce the sound, giving a clarity and impact not possible when the theatre is covered with solid areas of absorption material as was formerly the practice. The new Palm Springs Theatre is located in the Palm Springs Villa Shopping Center in Hialeah. Its 1,000-square-foot marqee sign is one of the largest in the south. Its interior design features single-level, staggered seating of the latest contour, rocking-chair type such as those in the Radio City Music Hall. Behind its huge 25-foot by 50-foot Cinemascope screen is a bank of two 250-watt speakers mounted with directional baffles consisting of 16foot folded horns to provide full-range reproduction. The low band of each speaker has a response of 35 to 400 cycles per second. The high band overlaps this slightly at the lower end with a frequency response of 380 to 15,000 cycles per second. Volume is distributed ten decibels above 7,000 cycles per second, and 20 decibels above 10,000 cycles per second. The 2,045 Geocoustic absorbers were installed with adhesive and one mechanical fastener each by the acoustical contractor, Rowell-VanAtta Acoustics, Inc., of Miami. Both the walls and units were then painted an Arabian gold color. Floor covering and seats have been given a special coloring effect that, together with special concealed lighting, enables patrons to find their seats without the aid of an usher. CREDITS: Air Conditioning : Carrier Candy Vender: National Changeable Letters: Hatke Cigar et Vender: Rose Display Frames: Sealuxe Floor Covering: Tuflex Hot and Cold Drink Venders: ContinentalApco Ice Cream Vender: Vendo Lamps: Strong Lenses: Bausch & Lomb Popcorn Machine: Manley Projectors: Simplex Rewinds: Golde Screen: Super-Optica Seats: American Sound: RCA The spacious lobby in the Palm Springs provides a conversation nook (center of picture) and a battery of vending machines which are recessed and flush with the wall. The MODERN THEATRE SECTION