Boxoffice (Oct-Dec 1963)

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1963
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Oct-Dec 1963)
Leaf #:
000161
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
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A MOVIE HOUSE IS REBORN IN L. A. encore „ unique "unSPlK theatre NOW OPEN ji \ Parking in rear. X he Encore Theatre in Hollywood, Calif., is a charming new movie house with an interesting history. Originally it was the Melvin Theatre, then it became a television sound stage, then a TV warehouse and now, finally, it has emerged as an art house. In the remodeling, the entire floor had to be torn out and a new one laid. All carpeting is in a dark red hue, and in the auditorium walls, ceiling, the draperies, seats and all fixtures are coral. The all new seats, 400 of them, are spaced 43 inches back-to-back, so that a patron may walk to the center of the seating row without disturbing anyone already seated. A new screen and a new sound system were installed. BOXOFFICE AND CONCESSIONS JOINED The boxoffice is located inside the theatre and the concessions counter which offers only imported Swiss chocolates is attached to it. However, in redoing the theatre to offer the movie-going patron as much personal service and comfort as possible, free candy, coffee, Hawaiian punch, small hard candies and special Encore cigarets are given in a spacious lounge area. Customarily on display in the lobby are about 50 paintings by prominent Los Angeles artists, with the exhibition changing approximately every two months. Ample free parking for 400 cars is provided for the Encore patrons. The theatre is also conveniently located next door to the Paramount and Desilu Studios. Exceptional and award-winning foreign and U.S. films are shown, and the Encore maintains popular prices in the southern California area. Louis Federici, the owner, directed the remodeling and redecorating. The attractive and inviting front of the new Encore Theatre in Hollywood. More pictures on following page the new of available through WALKER SCREENS NATIONAL THEATRE SUPPLY CO. BOXOFFICE :: October 21, 1963 35