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ENCORE THEATRE • Los Angeles
The lobby-lounge of the new Encore Theatre is richly decorated with dark red carpeting, light walls and graceful lighting fixtures. Paintings by local artists are exhibited. At right is the coffee bar.
The entire proscenium and side walls are fully draped and the screen area is highlighted by ceiling spots. The all-new seats are widely spaced on 43-inch centers to provide for greater patron comfort.
Animated Snack Bar Mural
Jerry Braude, Los Angeles consultantdesigner, will create an animated snack bar display mural for the new Pacific Cinerama, Hollywood, according to Stanley Lefcourt, manager of Pacific’s snack bar operations. Patrons will choose their refreshments from those shown in the 30foot display.
1480 BUCHANAN GRAND RAPI DS, MICH.
Candy Bars Caught on Fast After Introduction in 1911
The candy bar, known as the “meal-ina-minute,” first appeared in America in 1911, as far as candymakers can determine. That year, candy bars were merely a novelty consisting mostly of almond nougats and chocolate-coated marshmallows with peanuts, and sold at baseball parks.
However, the status of individually wrapped bars has grown from zero early in the century to capture close to a third or better of the market for all confections sold in the United States. The Candy, Chocolate and Confectionery Institute attributes this increase in popularity to the increased pace and mobility of modern life.
The first bar confection resulted from research conducted in Europe around 1800. This gave the world the first chocolate bar. Milk chocolate bars followed in 1876. But the world had to wait until the 20th Century for an imaginative American candymaker to make chocolate covered creams in a single confection which evolved quickly into the modern candy bar.
U.S. bar manufacturers’ skill in tempting Americans is based on the experience of producing a total of about three trillion candy and chocolate bars in the past 50 years, according to C.C.C.I. There are now hundreds of varieties of bars, and candymakers are constantly seeking new combinations and approaches to create new sweet treats.
TOP SERVICE! TOP QUALITY! ALWAYS!
BRENKERT 35mm. PROJECTOR & ARC LAMP REPLACEMENT PARTS
• Manufacturers of Deluxe Magazines
• Bench & Clamp Type Hond Rewinds
• Carbon Waste Cans • Naren Spot Lights
• Ex-Cell Sand Urns • Aperture Plates
• Rectifier Bulbs — 6 omp. / 15 amp.
• Replacement Parts for Projectors
• Arc Lamps • RCA — Simplex Sound
See your theatre supply dealer. Or write:
EDW. H. WOLK, Inc.
1241 S. Wobosh Ave. Chicago 5, 111., U.S.A.
CARBON ARCS . . . for finest Projection . . . Compact Xenon Arcs
Jlo^UuUne /Uc Gasiho+vi /
division
• Brighter Light on Screen
* Longer Burning per Carbon * More Economical
products
division
Xtinu/s LAMPHOUSES • XsTnosr POWER SUPPLIES
by Cinemeccanica by Christie
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CARBONS, INC.
BOON TON, N. J.
The MODERN THEATRE SECTION