Boxoffice (Oct-Dec 1963)

Record Details:

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RATES GOODWILL HIGH Continued from preceding page eaters have been awarded silver dollars and, says Michaelson, it works fine. Three-legged sack races are conducted in age groups, with 50-lb. popcorn gunnysacks. The radio station (KTRC) sets up its equipment a day in advance and checks out the next morning. This service has been free. Several announcers and a disc jockey are out during the whole program, broadcasting the events and interviewing people. This brings other people out to see what is going on. Winners are interviewed on the air and this is a big thrill for the kids. Right after the theatre opens, about 2 p.m., 100 or more balloons are freed. Each of the balloons has a prize in it — many with just pennies, some with nickels and dimes, some with tickets good for a hamburger or some other item in the snack bar. Some have passes. This usually ends up in a terrific scramble. Helium is not used, as it would carry the balloons away, and C02 is much cheaper. The balloons are filled the day before. After a few contests, more balloons. Beginning at 2 p.m., every item in the snack bar is “you buy one, we buy one.” This has always required another girl in the concessions, ordinarily thex-e are four. The snack bar has a continuous line for three hours, Michaelson has found, and gWOPCOR STEPS UP SALES AND PROFITS! Sell more popcorn — sell foster! Attractive bright red all-new SERVETTE 530' stimulates impulse sales . . . always keeps hot crispy popcorn on top. Convenient. Compact. Yet hos two fost operating elevator wells that hold approximately 110 boxes each! Eliminates costly operating labor and maintenance! Easy to clean. New low price. Heavily plated chrome ond strengthened gloss top holds butter dispenser. Available with or without chrome top for in-line installation. POPCORN STAYS FRESH, HOT CRISPY FOR DAYS! COMPACT! SERVETTE JR. BIG PROFITS IN SMALL SPACE! Now! A counter model popcorn warmer thot creates impulse sales . . . designed to tit the needs of theatre concessionaires with limited space, at a small investment! Dependable. Attractive. Only 26"x24"x23" . . . yet holds three bushels of popped corn— obout 125 bags or boxes! Stainless steel. Plexiglas doors. Easy to clean, load. NOW! MAKE HOT DOGS & HOT SANDWICHES FASTER AHEAD OF BUSY TIME INFRA CHIEF YES! We Make & Sell POPCORN WARMERS Designed to Make MORE IMPULSE SALES & MORE PROFITS FOR YOU! Get moximum soles — maximum profits from your hot dogs and sandwiches. Now INFRA CHIEF makes it possible to prepare them hours oheod of your rush periods . . . and keep them reody for quick service in attractive Rex aluminum foil bogs. INFRA CHIEF boosts impulse sales, too ... heat turns Rex foil bags into sparkling, eye-catching display. INFRA CHIEF saves salary of attendant. Quickly pays for itself. Lightweight. Portoble. Easy, economical to operate. Sell MORE Popcorn, Hot Dogs & Hot Sandwiches FASTER! Call or write now — ALL NEW! SERVETTE 530' this means he has to be sure to have enough supplies on hand. Many of the party supplies are promoted. National Theatre of Denver ar Continued on page 63 NEW ODELL’S POPCORN BUTTER uirui v CONCENTRATED FOR EXTRA VOLUME-PROFITS • 99.80% PURE DAIRY CONCENTRATE • NO WATERNO SOGGY POPCORN • NO WASTE • NO RANCIDITY • NO CURD • NEEDS NO REFRIGERATION • 20% MORE VOLUME PER POUND • 17 MORE SERVINGS PER POUND • HIGHEST SPREADING QUALITIES • ADVANCE BUTTERING NOW POSSIBLE • SAVES TIME • SPEEDS SERVICE • INCREASES SALES • MAKES MONEY . . . MONEY . . .MONEY NOW ORDER #30 LB. TEST DRUM FOR FULL INFORMATION TEL: (414) SPring 4-8467 EXCLUSIVE DISTRIBUTORS DAIRY SERVICE CO..INC. 1109 N. 108th ST. MILWAUKEE 13, WIS. _ / Make Your Own Top Quality Syrup For: • Beverages • Sno-Cones Toppings If you now buy 1,000 gallons or more of finished syrup a year we can save you about Vi your present cost for syrup. How? By making your own syrup with Hurty-Peck Flavors. This is important too — you will have the finest quality syrup available. Hurty-Peck has been recognized for over 50 years as the leader in this field. For full information write us today. Tell us your flavor need and we will do the rest. Jobbers-Distributors ask about our private label plan to help you develop more sales. HURTY-PECK & CO. 333 W. Ninth St. Indianapolis 7, Indiana 615 N. Cypress St. Orange, California 933 Lehigh Ave., Union, New Jersey 44 The MODERN THEATRE SECTION