Boxoffice (Oct-Dec 1963)

The first show is in the lobby Movies are better than ever. So are the appetites of the people who enjoy them. That’s where your ice cream novelties get into the act. Especially when they have a 4-star display in a Bally Case. Gleaming Porcelain finish gives real showmanship to your products. Whether it’s in theatre lobbies or in drive-in refreshment counters, the result is the same in both places ... increased ice cream sales. Model TI-30 above for theatre lobbies, 30" long, Approx. 875 novelties. Model TI-43 to right for drive-ins, 43" long. Approx. 1194 novelties. Bally Case and Cooler, Inc. Bally, Pennsylvania NEW 1964 SODAMAKER SPECIAL Especially Designed For Drive-Ins & Where Space Is Limited! Completely Self-contained AMERICA'S LOWEST COST QUALITY DRINK SERVER 3 DRINKS! Faster, Easier Write for complete specifications and low cost. SUPERIOR 350 N. Union Blvd. REFRIGERATOR MFG. CO., INC. St. Louis 15, Mo. Memo to Qai.lue.ni.: Safeguards in Handling Money The following material is reprinted from a booklet called “Tips on Making Change,” with the permission of The National Cash Register Co. It should prove helpful to cashiers in theatre concessions as well as those in the boxoffice. Don't run out of change. Follow your store’s policy in buying change for the cash drawer. Be sure to keep enough change in the drawer so that you can give customers prompt service. When you need change buy it only from an authorized source. Never make change from your own pocket or pocketbook. To do so is unbusinesslike, often causes mistakes, and sometimes results in unjust suspicion. Never buy change from another salesperson or another cash register, unless authorized to do so. This practice invites errors that may result in shortages or overages, and also may leave the other cash register with too little change. You are responsible for the money you handle, so it is to your advantage to handle it correctly and carefully at all times. Make change with fewest pieces of money possible. In counting change use the fewest pieces of money possible. For example, use a dime instead of two nickels, a quarter instead of two dimes and a nickel, and a half-dollar instead of two quarters. This will help you speed service to customers and will lessen chances for error, because you will be handling fewer coins. Do not "bunch" sales. Never “bunch” several sales when recording them on the cash register. To do so would destroy the accuracy of your store’s records; the register would show that only one customer was served instead of several. In a store using receipt-printing cash registers, the practice would prevent giving each customer a receipt. But even more serious, it would show plainly that you were violating store rules with the result that you might be unjustly suspected of dishonesty. Keep your cash drawer closed when if is not in use. An open, unattended cash drawer shows inefficiency and invites theft. When you close the drawer, do not slam it, but push it in firmly until the latch clicks. Learn to recognize the sound of the cash register bell, so you will know if someone opens the drawer. How to correct an "over-ring" or an II I n under-ring. If you should over-ring or under-ring on the cash register, the way to correct the error is to re-ring the transaction correctly and then to “void” the incorrect cash register receipt. The incorrect receipt should be okayed by an authorized person and kept in the cash drawer to be turned in with the cash receipts at the close of the day. The correct receipt is given to the customer. Your Customers Will Enjoy The... FLAVOR Castleberry's is America's Number One Brand of GENUINE, PIT-COOKED Barbecue because it offers unsurpassed quality, exceptional profits, convenience, promotional know-how, proven performance and an unconditional guarantee! Contact your distributor, or write . . . CASTLEBERRY'S FOOD COMPANY • BOX 1010 • AUGUSTA, GEORGIA 46 The MODERN THEATRE SECTION