Boxoffice (Oct-Dec 1963)

MEMO TO CASHIERS IN THE BAG For YOU BIGGEST HOT SANDWICH PROFITS EVER ... with NEW REX FOIL BAG! Time's money! Be ready to sell-scll-sell oil during your ruth periods. Make . . . pre-pack hot dogs, barbecue beet, hamburgers and other hot sandwich foods way ahead of time in the new REX Aluminum Foil Sandwich Bag. Just like an envelope. Easy to open . . . easy to load. Locks in heat, flavor for hours. Ends muss, fuss. Regular and king site. MAKE MORE SALES. TOO WITH REX BAGS FOR: Cheeseburgers Hot Dogs Hamburgers Barbecue Beef Meatball ft Pa-Boy Sandwiches Other Hot Sandwich Foods Donuts Caramel Com Nuts We also make a complete line of custom bags. SPARKLES . . . BOOSTS SALES IN HOLLYWOOD SERVEMASTER INFRA CHIEF See ad page 44 Write for full information now. Jbfc» JE2Z2KZ Packaging 21-09 Borden Ave. Long Island City 1, N Y. Give ice cream quality . . . make 7i on 1 sales. Cash in on the demand for delicious soft-served cones, shakes. Serve a 1 Off cone in 2 seconds . . . your food cost less than 3ff. Serve a 2 5 i shake in 5 seconds . . . your food cost only 6^. Win new fans, make big profits with a compact Sweden freezer. Easily run by untrained help. Like the Model 1-262 SoftServer shown here, all compact Sweden machines are keyed to high-production needs. They occupy only 3 square feet — or less. SpaceSaver counter models are also available. SWCDCM SWEDEN FREEZER MFG. CO. Seattle 99, Wash. Dept. MD-1 Continued from preceding page fuse an inexperienced salesperson by interruptions or by disputing the amount of change. They may, for example, interrupt while you are counting change and ask that you change a large bill. They may suddenly “remember” some small item that they want you to add to their purchase, or they may ask that you exchange one item for another. Their purpose is to confuse you, and they are always willing to be “helpful” in suggesting the easiest way out of your confusion — which, of course, will result in some advantage for them. To avoid being “taken in” by the shortchange artist, do not allow yourself to be confused. Ignore any interruptions until you have finished counting the change, and then answer the customer’s request or question. Complete the change-making before adding another item to the purchase or making an exchange. Consider the additional item or the exchange as another transaction. In other words, let nothing interrupt or confuse your change-making, and don’t let the customer do your thinking for you. WORK AS A TEAM Another favorite short-change trick is staged by a team of two persons. The first enters the store, buys some small item and presents a $5 bill. The salesperson gives correct change and places the $5 bill in the cash drawer. A few minutes later the second of the two confederates enters and buys some small item, paying for it with a $1 bill. After the bill has been placed in the cash drawer and the change counted out, the customer turns to leave, but immediately stops and says, “Say, I gave you a $5 bill and you gave me change for a one.” When you disagree, he says, “I know it was a $5 bill because I remember someone had written the name ‘John’ on the bill TO FILL POPCORN BAGS AND BOXES WITH THE HEW PATENTED SPEEDSCQQP THOUSANDS OF DELIGHTED USERS ONLY $2Z9 AT YOUR THEATRE SUPPLY or POPCORN SUPPLY DEALER NOW! END COFFEE WASTE Save money. No stale or left-over coffee when your coffeemaster is an E-Z WAY automatic. Coffee's fresh, hot and ready all the time. Get the facts — write now: STEEL PRODUCTS CO. 40 8th Ave., S.W. Cedar Rapids, Iowa with red ink.” Of course when you look in the cash drawer you find the $5 bill that the customer has described, because it was given you by the previous customer. The best defense against this trick is to observe both sides of each large bill presented you. If you notice any unusual marking, casually call the customer’s attention to it. The marking may be a blot of ink, a torn corner, a phone number or anything that might identify the bill. If the person presenting the bill is a member of a short-change team, he will know from your remark that you are not a novice, and will warn his partner not to follow up on the trick. If you are not certain whether the customer presented a small bill or a large one, The Biggest Profit-Maker | In Your Concessions Line* SNOW CONES 8V2 Cents Profit On Every 10-Cent Unit Sold The Year-Around Confection For Indoor and Drive-In Theatres Echols improved ice shaver will handle your peak crowds. A single shaving operation makes enough snow to fill case and serve over 400 snow cones. Polished aluminum, stainless steel blades, fluorescent light in case. Special offer, improved ice shaver and deluxe case, as shown. Get In Now On This Bigtime Moneymaker See Your Local Dealer or Write S. T. ECHOLS, Inc. Box 612 Bismarck, Mo. OA NO WASTE! 3QoZ CAN MAKES 20 BIG SANDWICHES PORK, BEEF, TURKEY BARBEQUE The Smithfield Ham and Products Co., Inc. SMITHFIELD 29. VIRGINIA 48 The MODERN THEATRE SECTION