Boxoffice (Oct-Dec 1963)

lighting should be recessed in the ceiling for better reflection and for ease of cleaning and maintenance of the ceilings. The functional use of color in washrooms is an inexpensive method of improving appearance. Dark, drab walls and ceilings contribute to the same unattractive atmosphere found in rooms with poor lighting. Ceiling finishes should be a light color (preferably white) which will act as a reflective base and add to the overall effectiveness of good lighting. Finishes may be obtained which will reflect from 60 to 80 per cent illumination from the ceiling. Wall finishes reflecting from 20 to 30 per cent illumination provide better lighting and add to the attractiveness of the washrooms. Similarly and for the same reason, floor finishes should have reflectance of between 20 and 30 per cent. Washroom appearance is further enhanced by colors that suggest spaciousness and offer a pleasing change from other areas. Cool colors, such as greens and blues, appeal to men and may be used to make rooms appear larger and more relaxing. Warm colors, such as peach, pink, and salmon are often preferred by women. In planning the washrooms for a new theatre or in making plans for the modernization of an existing property, the choice of the plumbing contractor is one of the most important decisions which the owner must make. It is advisable for the theatre owner to get the advice of a good plumbing contractor before the plans for the modernization project reach the blueprint stage. The advice of the plumbing contractor on the choice of the fixtures, their arrangement, and the selection of piping materials will be most valuable. ODEON ALL-ELECTRIC DRIVE-IN Continued from page 51 cessions and projection building, a screen which is 105x45 feet and a playground in front of the screen tower. It has perimeter downlighting and speaker post downlights, and is landscaped and fenced with steel. With its own electric sub-station, 50 per cent of the concessions building lighting is controlled from the projection room, as well as theatre ramp floodlighting for subdued lighting during screenings. Manager of the Queensway is E. Burrows. STOP Speaker and Heater Theft* Eliminate costly loss of stolen speakers and heaters with Speaker Security Installation. Easy to install! Inexpensive! Less than 75g per speaker unit! Now in use by leading Drive-In Chains and Exhibitors in U. S. and Canada. For full details write: SPEAKER SECURITY COMPANY 1650 Willow Avenue, Hoboken, N.J. The Odeon Drive-In Theatre in Winnipeg opened September 19. It is a 1,000-car theatre on a 24-acre site, and was built at a cost of $500,000. It is owned by OdeonMorton Theatres and is managed by J. Fustey. A complete report of this all-electric drive-in will be published when photos are available. CREDITS: (Odeon Bay Ridges) Changeable Copy Equipment: Bevelite Concessions Equipment: Concessions Equipment Co., Ltd.; Cretors Popcorn, Ltd.; Moffatts, Ltd.; Garland, Ltd.; Frigidaire, Ltd.; Milner Co., Ltd.; Toastmaster, Ltd.; Server Sales, Ltd.; Culligan Water Service, Ltd.; RotoGrille, Ltd. In-Car Heaters: Electromode In-Car Speakers: Eprad Lamps: Ashcraft Lenses: Bausch & Lomb, Isco Super Kiptar Playground Equipment: Madsen Manufacturing Co. Projectors: Century Sound: Ballantyne CREDITS: ( Queensway Drive-In) Changeable Copy Equipment: Bevelite Concessions Equipment: Concession Equipment Co., Ltd.; Cretors Popcorn, Ltd.; Moffatts, Ltd.; Garland, Ltd.; Frigidaire, Ltd.; Milner Co., Ltd.; Culligan Water Service, Ltd.; Toastmaster, Ltd.; Server Sales, Ltd.; Roto-Grille, Ltd. In-Car Speakers and Sound: Ballantyne Lamps: Ashcraft Lenses: Bausch & Lomb Playground Equipment: Madsen Manufacturing Co. Projectors: Century Screen Tower: Robertson-Irwin THERMOLATOR • THERMOLATOR PACK 'EM IN ALL WINTER... with SAFE heaters! no flames — no fumes — completely U-L approved! LET RELIABLE FORCED-AIR THERMOLATOR INKAR HEATERS GIVE you extra profit months — wiring can be leased — THERMOLATOR CORPORATION Dept! B-1063 1628 Victory Blvd., Glendale 1, Calif. Rush heater details without obligation to: Name Company Address ; City Zone State THERMOLATOR • THERMOLATOR PIGEON PEST CONTROL Continued from page 53 is mixed, should be left up to the birds. Wheat, oats, corn, barley, rice and commercial seed mixtures can be put out to determine which is most attractive. Once the grain is chosen, “pre-baiting,” or placing unpoisoned baits around for a few days will encourage feeders. Thereafter, the poison can be added. It is said that our “balance in nature” needs man’s help to stay balanced in man’s favor. Where the bird population is large enough to threaten a human epidemic, man’s humanity to birds has to be sacrificed for man’s humanity to man. Public health officers estimate that 30 million lung infections have been caused by pigeons, sparrows and starlings. The recent sleeping sickness in Florida has been blamed partly on the parasites picked up by insects from pigeon residue. For protection against such germ-laden dust, a face mask should be worn when cleaning bird excrement from premises or when coming in close contact with the birds. POSTER CASES OUT DOORTHEA TRES MARQUEES and SIGNS FOR INDOOR & OUTDOOR THEATRES PREFABRICATED PORCELAIN ENAMELED FRONTS PREFABRICATED BOX-OFFICES For Indoor & Outdoor Theatres CHANGEABLE MARQUEE I ETTEDC PLASTIC OR LEIIEIxJ ALUMINUM • For new theatres send blueprints. • If you desire modernization of existing theatre send photo. • Will furnish colored sketches, specifications and price at no obligation on your part. • Cash or time payment plan. • Please see your theatre supply dealer or write direct to: POBLOCKI AND SONS COMPANY SINCE 1920 3238 West Pierce St., Milwaukee 15, Wis. [jpflkG UARANTEED “ SPEAKER RECONING and REPAIRS FREE! Send us two 3 or 4 in. speakers. We will recone them FREE. Once you try us, we feel, you will always send us your speakers. SERVICE AND PARTS GUARANTEED Each Speaker Reconed with ALL NEW Waterproof Cloth Cone All Speakers Rebuilt with Aluminum-based Voice Coil Notion-wide, Fast, Efficient Service Send your speakers . . . send for full facts now NATIONAL SPEAKER RECONING CO. 1511 17th St. — Denver, 2, Colo. BOXOFFICE :: October 21, 1963 61