Boxoffice (Oct-Dec 1963)

RATES GOODWILL HIGH Continued from page 44 ranged for a discount on pizza supplies, Kingstons Meat & Provision supplied enough hot dogs for 125 sandwiches free. Rocky Mountain Wholesale has always supplied the free candy suckers and giveaways. Meads Bakery charges half price for all the buns used, and Michaelson is very appreciative of all the fine cooperation. From 1,500 to 2,000 persons come out during the day of the annual party and Yucca Drive In Menu Pizza (8 -inch) 70-80(2 Fries 200 Hamburger 350 Hot Dog 250 Buttercorn 250 Popcorn 100 Ice Cream Bars 100 Sundaes (chocolate, strawberry) 250 Milkshakes 300 Chili 100 Chilidogs 300 Cold drinks 10, 20, 300 Hot chocolate 150 Coffee 100 Candy bars (about eight kinds) 100 Life Savers, gum 50 many of them stay for the show. There is no charge to get in until 5 p.m. At 8 pan. a few minutes before intermission time, everything goes back to regular prices at the boxoffice and concessions. Michaelson says he usually buys three good color pictures at $20 or $25 each for the night’s program. This year, the temperature was 40° and windy, yet the Yucca still took in over $400 in the concessions and $170 at the boxoffice. “You decide,” says Michaelson, “was it worth it?” The Yucca’s concessions consistently run over 50 per cent of the boxoffice. Admission is 75c which includes threecent tax. It would be impossible to crowd all the fun in one event after the other, so Michaelson has several high school boys to help control events, some held simultaneously, and to generally supervise. This is done for passes. Michaelson is a high school teacher and has found that this position is an advantage in operating the theatre. “The kids know me, and problems are at a minimum. I receive very good cooperation from school children and am thankful for it,” he says. FRONTAGE FENCED WITH REDWOOD The Yucca, which is owned by R. E. Wiles and Brooks Noah of Kansas City, Mo., is four miles out of town and has a 550-foot frontage fenced with six-foot redwood. There is not much artificial landscaping, most is natural. The sides and back of the six-acre theatre are fenced with five-strand barbed wire. There is one entrance and one exit directly on a major highway. Two 60-foot poles with two white floodlights on each, plus a floodlight with blue lens on each, light the theatre. The blue lights are on during the show, and at intermission the other four floods, plus two more on the screen, are turned on to illumine the whole area. For more information about products described in this issue use Readers' Service Bureau coupon on page 65. IT’S HERE! all NEW electric "C I R C L E R" IN-CAR HEATER Pufs the Heat Where You Want It! FAN-CIRCULATED ELECTRIC HEAT ON A CIRCULAR PLANE-PLUS RADIATED HEAT VERTICALLY! NOW! For the First Time You May Have Heat Distributed to ALL Areas — Not Just Straight Ahead! Patent Pending • STURDY DIE CAST ALUMINUM • COMPACT • LIGHT WEIGHT • SITS ON ANY FLAT SURFACE • SAFE May be comfortably used on the transmission hump on the floor — top of the dash — or on the rear deck. • EFFICIENT • ALL ELECTRICAL PARTS ENCLOSED • HEATING ELEMENT COMPLETELY SEALED Sleet, rain, snow, humidity cannot harm or affect heater. SEE US in Booth 55 TOA-NAC Tradeshow New York • Straight or coiled cord • Permanent or plug-in installation • Engineered survey forms • Aluminum baskets for hanging at posts • Wide range of voltages and wattages Try this NEW heater — You'll be glad you did! Call your theatre supply dealer now. Or write: DRIVE-IN THEATRE MANUFACTURING CO. P.O. Box 247, Edwardsville, Kansas Phone: HAmilton 2-5400 BOXOFFICE :: October 21, 1963 63