Boxoffice (Oct-Dec 1963)

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1963
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Oct-Dec 1963)
Leaf #:
000209
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
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WAGNER BOARDS Signs of good box office THE BOLSHOI "iiinn ******** BIAwb Nebraska Neon Sign Co. Lincoln, Nebraska Long Sign Co. Detroit, Michigan Artkraft Strauss Sign Co. New York, N. Y. S NIGHT OUT' STARRING ; im Novak ky Randall BOYS Tony LJM*s DIRECT •picnic™,;^ DIRECTED BY JEin^V FRANCOISE V 'SIN AND DEsS ^ NAME that tume DEWITT IN PERSON TWO SHOWS FRi 4 5 8 PM DUPONT CHRISTMAS PARTY SAT WRESTLING MON 830 PM Neon Electric, Inc. W. Horstman and Co. White Way Electric Sign Co. Augusta, Georgia Detroit, Michigan Chicago, III. WAGNER BOARDS.. .Can you think of any better way to capture immediate attention at the same low cost? ■ More theatres use Wagner attraction panels and letters in their marquees than any other type. Six good reasons are: • You get immediate passer-by impact • You get 24-hour visibility • You can service the Boards without removing frames • The patented Wagner “Mechanical Hand” eliminates “two men and a ladder” letter changing on overhead marquees • You get exclusive “tapered-slot” letters that won’t slip out of place or fall off the board • You get initial low cost and long-run economy during many years of service in any type of weather Visit booths 36-37 at the Motion Picture Theatre Equipment and Concessions Industries Trade Show... October 28-31, Americana Hotel, New York City. See the signs of good box office . . .Wagner Boards! WAGNER SIGN SERVICE, INC. ( Wagner Sign Service, Inc. 218 South Hoyne Avenue, Chicago 12, Illinois Please send more information about Wagner Theatre Attraction Panels address — city — sto'e 1