Boxoffice (Oct-Dec 1963)

Record Details:

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TELEVISION..: GIVEAWAY “The Wheeler Dealer Sweepstakes” on ABC-TV network every week for five weeks! National attention via an oil-well giveaway on the top-rated “Price Is Right”! Weekly audience estimated at 20 million, insuring more than 100 million impressions! SCREENING PROGRAM A unique program of screenings for brokerage firms, security analysts, financial page editors, across the country. Keyed to the Wall Street hijinx in the film, this program should be a great grapevine and garner off-amusement page space! ON RADIO A daringly-DIFFERENT radic campaign with unique angles Featuring that incomparable press agent Buddy Zack. Will comple ment the other radio spots and T\ exposure with hilarious 60 and 30second spots. Try and catch . . for kicks! TV SPOTS Off-beat campaign with speciallyproduced commercials starring James Garner and Lee Remick ir provocative scenes and persona pitches! Acclaimed by exhibitors as the funniest motion picture trailers ever! A tremendous plus for youi pre-sell!