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DEAUITPROMOnoilS!!'!
BACK BOOKS
PAPERBACK
PROMOTION
dig push to the countess readers of popular>riced books via Banam’s 11,000 outlets in the nation »lus special tie-in promotion via treamers, cards, etc!
ADVERTISING
CONTEST
n key cities, special ads will be un on “What’s A Wheeler Dealer?” Contest with winners awarded cash rizes and titlevalue obviously iddely promoted!
SNEAK PREVIEWS
i special series of sneak previews fanned during the run of “THE TP’s” will give the picture a trelendous captive audience and the levitable word-of-mouth!
TV APPEARANCES
James Garner on the Bob Hope spectacular! Lee Remick on Andy Williams show! James Garner on ‘I’ve Got A Secret”! All with credits for film spotted strategically!
FASHION AND COSMETIC . PROMOTIONS ^ THE MIDAS TOUCH'
Vast promotion inspired by the glamorous wardrobe created for Lee Remick by Norman Norell, with pecial kits for women’s pages, fashion shows and window displays. And complementing the clothes of master designer Norell, Helena Rubinstein has created a look she calls “The Midas Touch,” with a dazzl
s
ing array of cosmetics and coiffures. Truly a magical combination with tremendous promotional impact.
PHONOGRAPH RECORDS t
Randy Sparks and the J New Christy Minstrels sing the potential-hit title-song. Big disc-jockey push and Columbia Records drive keyed to openings.
MAGAZINE PUBLICITY
Major Life layout scheduled for film, also rave reviews in McCall’s, Redbook, Cosmopolitan and others! Seventeen’s Picture Of The Month — for November!
NEWSPAPER ADS
See the press-book for pre-tested consumer ads with zest and zing! Specially posed shots of stars illustrate the titillating copy-lines! Every ad a business-getter!
ANSOHOFF PRODUCT!!
JAMES
GAINER
NYEJOHN ASTIN • ELLI0T1 REID,, PATRICIA GROWLLY
Miss REMICKs wardrobe Screen Play designed by NORMAN NORELL by
Based on a novel by Directed
M-G-M
IS
ON
THE
MOVE!