Boxoffice (Oct-Dec 1963)

GOLF COURSE SUCCESSFUL ADJUNCT TO DRIVE-IN Continued from page 9 are valid only between 6 and 8 p.m. They tend to bring people in early during a normally slow period. “I still have a concessions stand at the golf course which I hope to elaborate on next year. The concessions part of the building is about 12x14 feet and I hope to put in a soft ice cream service along with soft drinks, candy and hot dogs if the demand calls for it. This, of course, will require one additional person to handle the service end of the golf course and driving range. At present, one man handles the service end of the golf course and driving range. “My one suggestion to those interested in building a miniature golf course and driving range would be: Do a good job, which will cost $15,000 to $25,000, and try to make it as attractive as possible,” Warnken said. Landscaped entrance to the Del-Sego Drive-In The Del-Sego Drive-In does many things to build patron goodwill, including holding church services Sunday mornings. On a recent Sunday over 300 cars were there. The first show is in the lobby Movies are better than ever. So are the appetites of the people who enjoy them. That’s where your ice cream novelties get into the act. Especially when they have a 4-star display in a Bally Case. Gleaming Porcelain finish gives real showmanship to your products. Whether it’s in theatre lobbies or in drive-in refreshment counters, the result is the same in both places ... increased ice cream sales. The following concerns have recently filed copies of interesting descriptive literature with the Modern Theatre Information Bureau. Readers who wish copies may obtain them promptly by using the Readers’ Service Bureau coupon in this issue of The Modern Theatre. A colorful, eight-page brochure is available from Orchids of Hawaii, Inc., describing and illustrating its many types of leis, hats, Polynesiun decorations, orchid corsages, etc. — items which may be used for special promotions and premium gifts. A new catalog of small prizes, flashy plush toys, dolls and other items to be used by theatres for giveaways or for contests may be obtained from Berny Novelty Co., Inc., dealer in premium merchandise for many years. The price list has been compiled with a view to giving highly desirable merchandise at rock-bottom prices, according to the company. A brochure, “Popcorn Profit,” is available from Cretors and Co. which will give theatremen the benefit of the company’s 78 years experience in developing better, more efficient and more profitable methods of popping corn. Cretors makes a machine for every type of location and size of operation. Readers' Service Bureau coupon, page 25. NEW ODELL’S POPCORN BUTTER HIGHLY CONCENTRATED FOR EXTRA VOLUME-PROFITS • 99.80% PURE DAIRY CONCENTRATE • NO WATER — NO SOGGY POPCORN • NO WASTE • NO RANCIDITY • NO CURD • NEEDS NO REFRIGERATION • 20% MORE VOLUME PER POUND • 17 MORE SERVINGS PER POUND • HIGHEST SPREADING QUALITIES • ADVANCE BUTTERING NOW POSSIBLE • SAVES TIME • SPEEDS SERVICE • INCREASES SALES • MAKES MONEY . . . MONEY . . .MONEY NOW ORDER #30 LB. TEST DRUM FOR FULL INFORMATION TEL: (414) SPring 4-8467 EXCLUSIVE DISTRIBUTORS DAIRY SERVICE CO., INC. 1109 N. 108th ST. MILWAUKEE 13, WIS. / Model TI-30 above for theatre lobbies, 30" long, Approx. 875 novelties. Model TI-43 to right for drive-ins, 43" long, Approx. 1194 novelties. Bally Case and Cooler, Inc. Bally, Pennsylvania H. B. REESE CANDY CO. HERSHEY, PA. Make every night OPENING night! 12 The MODERN THEATRE SECTION