Boxoffice (Oct-Dec 1963)

REPORT ON NEW IMPROVEMENTS Continued from preceding page will be considerable savings in carbons, but comparatively speaking, the operation expense will be, with xenon bulbs, about the same as with carbons. Frankly, getting down to expense in arc and xenon lamp operation, it will depend upon the type of equipment in operation, namely, shutter, ratio of picture, lens, screen surface and amount of screen area to be covered, plus high gain screen surface. There have been made some outstanding improvements in projection arc lamps. Really, it is no problem now to obtain sufficient screen illumination in drive-in theatres, provided associated units are carefully selected to team up with the new high-powered arc lamps. For an example, the new Futura projection arc, manufactured by Strong, is a very high-powered lamp with many out in one package LEASE FINANCE PLAN TECHNICAL PLANNING TOP GRADE EQUIPMENT THAT INCLUDES NORELCO PROJECTORS Soundheads — Lamps — Projectors — Amplification Speakers — Seating — Screens Screen Towers — Carpets — In-A-Car Speakers — In-A-Car Heaters. Now you can finance new theatre equipment — remodel or replace outmoded equipment in your present one all with the same company. No need to purchase part of the equipment from one company, have it installed by another, and serviced by a third. Ballantyne technicians handle your theatre work from start to finish. And saves you money. alia n tyne Instruments and Electronics, Inc. 1712 JACKSON ST. OMAHA. NEBRASKA 68102 A DIVISION OF ABC VENDING CORPORATION ' % gm. USE UP th.se CARBONS! Full Refund if not 100% Satisfied CALI CARBON COUPLERS Let You Burn All the Carbon " They're Expendable " The most popular carbon saver. Used by more FOR ROTATING CARBONS 10mm or 11mm EXTENDER KITS for 2 lamps $7.00 They save 25% or more of carbon costs. theatres than ALL other makes COMBINED. Per Hundred, postpaid: Not Packed in Mixed Sizes. 6mm $2.50 8mm $2.75 7mm $2.50 9mm $3.25 No worrying about injury to high priced carbon savers. Bum 'em up, you still profit Mosf economical carbon saver you ever used1 ,i CALI Products Company 3719 Marjorie Way Sacromento 20, Calif The WORLD'S LARGEST Producer of Carbon Savers At all progressiva theatre supply houses. standing features. It will fill the 35 and 70mm needs of all indoor screens up to 65 feet and drive-ins with screens up to 120 feet, provided a good screen surface is used and high quality projection lenses. These two important units work hand-in-hand for perfect screen projection. The optical system of this lamp has been specially designed to work satisfactorily with all leading makes of projectors. A very excellent fea Lou Schneider, projectionist, with his fellow boothman, Joe Coco, manned the booth of Philharmonic Hall at New York's Lincoln Center for the Performing Arts during the Film Festival recently completed. National Theatre Supply made the entire installation. ture is the simplicity of change from one film width to the other, the turning of a single knob. A calibrated scale with reference pointer permits precise reset of burner focus once the 35 and 70mm, at time of installation, positions are established. The Futura arc lamp employs an 18inch diameter first surface Tuf-Cold reflector. Moreover, this lamp has a newtype convenient arc imager system, redesigned to eliminate parallel. The new arc lamp and X-16 xenon projection lamp, plus the new Bi-Powr silicon diode stack transformer-rectifier are outstanding contributions to obtaining better screen illumination. Joining the family of high power projection lamps is the new Ashcraft Core-lite projection lamp which delivers an amazing amount of light, due to special design. It has the same arc burner and arc controls as the Super-Cinex. According to the manufacturer, this lamp is optically designed to give greater white light distribution at less cost in electricity consumption. Ashcraft has built a special Core-Lite 12-phase, high-reactance rectifier to use with this lamp in order to obtain very satisfactory light output and long service. This is a very rugged piece of equipment and should give years of trouble-free operation. This rectifier should be used for Core-Lite lamp as it is specially designed for this particular lamp. Yes, there have been some very important improvements in projection and sound equipment in 1963, and, no doubt, more will come in 1964. Rest assured we will keep you posted. 18 The MODERN THEATRE SECTION