Boxoffice (Oct-Dec 1963)

New Pressurized Dispensing System for Beverages The Coca-Cola Co. has introduced a totally new type of pressurized beverage dispensing system called the Satellite which offers more than a single new dispenser. It is a complete line of interchangeable and flexible components designed to perform a number of beverage assignments, and has been engineered to fit in, with minor adaptation, with much existing equipment. The Satellite system incorporates a unique capability for multiple placement of individual dispensers. The system, with its patented, positive syrup flow control device, coupled with top refrigeration performance assures concessionaires strong profit and quality. Because its syrup tanks can be remoted, it saves valuable space at point of sale. Fivegallon, pressurized syrup tanks are utilized by the system which dispenses Coca-Cola, plus two additional carbonated or noncarbonated drinks. It has a jet stream, plus outlets for carbonated water and plain water, making a total of six selections from a single unit. In the picture, at left, is the master mechanical refrigeration and carbonation unit, a component part of the system. Lily-Tulip Cup Corp. has appointed Michael G. Schechter as director of marketing and service products. He will supervise three product departments: vending and concessions products, institutional products and fast food service products. ASHCRAFT CORE-LIGHT SUPER CINEX CINEX SPECIAL PROJECTION LAMPS AND HIGH-REACTANCE MULTI-PHASE RECTIFIERS * World’s Standard of Projection Excellence First Slide Projector To Use Xenon Light The first slide projector employing the newly developed and highly efficient xenon light source, developed originally for motion picture projection, is now available from the Strong Electric Corp. The light source, an arc enclosed in a quartz globe, produces 8,000 to 9,000 lumens of snowwhite light, making possible projection of 31/4x4-inch and 2x2-inch slides on screens up to 35 feet wide, even in rooms which are not darkened. With a high side-to-center illumination, 85 per cent coverage, the light distribution results in clean-cut picture corners. This light is approximately 6,000° K., ideal for vivid projection of colored slides. Because the light source in the Universal xenon slide projector is clean, the optics require cleaning only every 30 days, approximately. The optical system utilizes a 14-inch-diameter, ellipsoidal, heat-reducing main reflector to collect the illumination from the source and direct it to the remaining point. Operation is by push-button. Electrodes are consumed so slowly there is no shift of focus. Cold Drink Merchandiser For Four Flavor Choices A new cold drink merchandiser being offered by National Vendors, Inc., has a capacity of 900 cups — seven, nine or tenounce. Four flavors are standard, in high, low and noncarbonated selections. A crushed ice unit delivers one and one-half to three ounces per drink, as set by the operator; but there is also a “No Ice” button for customers not wanting it. All drinks are refrigerated by an ice-bank system to assure that every cup is served cold. The vender has positive-displacement syrup pumps, each with its own motor. Special features which make servicing easy include: the icemaker and water bath are mounted in the upper rear of the cabinet; syrup pumps are easy to adjust and syrup tanks are conveniently located on the base of the machine; electrical relays are grouped in two panels which can be unplugged and removed for repair or replacement. Dr Pepper Sales Increase Dr Pepper Co.’s September volume topped all previous figures for the same month, exceeding last year’s September by 28 per cent. POWERFUL PLUNGER CLEARS CLOGGED TOILETS in a jiffy! Clear Messy, Stuffed Toilets Cut Maintenance Costs with TOILAFLEX® Toilet Plunger Ordinary plungers just don’t seat properly. They permit compressed air and water to splash back. Thus you not only hsive a mess, but you lose the very pressure you need to clear the obstruction. With “Toilaflex”, expressly designed for toilets, no air or water can escape. The full pressure plows through the clogging mass and swishes it down. Can’t miss! * Designed to flex at any angle * Suction-rim stops splash-back * Centers itself, can't skid around * Tapered tail gives air-tight fit Get a “ TOILAFLEX lor your home too. Positive insurance against stuffed toilet. $^65 Higher in Canada AT YOUR HARDWARE SUPPLIER BOXOFFICE :: November 4, 1963 23