Boxoffice (Oct-Dec 1963)

Today’s new Simplex X*L projector is the result of four decades of engineering and performance know-how by the world’s largest manufacturer of professional motion picture projectors. Continually being improved and refined to meet every new advance in motion picture presentation, the famed X*L combines brilliant performance, remarkable reliability, unmatched economy and a long list of exclusive features simply not available on any other equipment. For all the facts, call your National man. ~Ai.TS National THEATRE SUPPLY COMPANY HOME OFFICE. 50 PROSPECT AVE.. TARRYTOWN. N Y. Subsidiary ol General Precision Equipment Corporation (op) HOW TO MAKE CHANGE Continued from page 14 50, THREE dollars, FOUR dollars, FIVE dollars.” A customer, whose purchase totals a few cents over an even amount, may give you the odd pennies in addition to the money for which you must make change. These “odd-cent” transactions should be handled in this way: Suppose the customer buys an item costing $1.26 and gives you two $1 bills and one penny in payment. Cancel out the odd penny when counting the change from the cash drawer: “$1.25 out of $2— $1.25 and 25 is $1.50 and 50 is $2.” Then, when counting the change back to the customer, follow the usual rule, starting with the amount of the sale and stopping with the amount the customer gave you: “$1.26 out of $2.01— $1.26 and 25 is $1.51, and 50 is $2.01.” As another example, suppose the customer buys an item costing $2.13 and hands you a $5 bill, a dime and three pennies. Cancel out the 13 cents when counting change from the cash drawer: “$2 out of $5 — $2, $3, $4, and $5.” Then, when counting the change back to the customer, count: $2.13 out of $5.13— $2.13 and $1 is $3.13, $1 is $4.13, and $1 is $5.13.” 6. Thank the customer. No sale is satisfactorily completed until the customer is thanked and the sincerity of your thanks should be reflected both in words and in the way those words are said. When you say, “Thank you,” be sure the customer knows that you really mean it. Make the customer want to return to your store — and to you. Royal Crown Earnings Up Earnings of Royal Crown Cola Co. and Consolidated Subsidiaries for the nine months ended September 30, amounted to $1,813,768 ($1.54 per share) as compared with earnings of $1,398,629 ($1.21 per share) reported for the comparable 1962 period. For the third quarter 1963 earnings were 60 cents per share compared with 48 cents per share for the same quarter of the prior year. Sales and earnings for the nine months were greater than predicted earlier this year, and this trend is expected to continue throughout the year. The year’s earnings are expected to reach $1.80 per share. September marked the 24th consecutive month of increases for both sales and earnings. New Post at Pepsi-Cola Donald M. Kendall, president and chief executive officer of Pepsi-Cola Co., has announced the post of executive vice-president of the company, vacated three years ago, is reconstituted and that elected to that position is Thomas Elmezzi, now in his 33rd year with the company. Joining Pepsi-Cola as a junior chemist during his college days, Elmezzi has risen through the posts of chief chemist, vice-president for manufacturing, and recently vice-president in charge of operations. 3LI DRILL & TAP THREADING TOOL FOR ROTATING CARBONS ROTATING ^i ■ ■ — i ' -w Used With CARBON SAVERS AH Sizes CARBON SAVERS FOR THEATRES AND DRIVE-IN THEATRES Eliminate Your Carbon Waste, Use “Phillips Savers" ORDER NOW! See Your Theatre Supply Dealer Send for FREE LITERATURE POSTER CASES OUTDOORTHEATRES MARQUEES and SIGNS FOR INDOOR & OUTDOOR THEATRES PREFABRICATED PORCELAIN ENAMELED FRONTS PREFABRICATED BOX-OFFICES For Indoor & Outdoor Theatres CHANGEABLE MARQUEE I CTTCDC PLASTIC OR LCIICKj ALUMINUM • For new theatres send blueprints. • If you desire modernization of existing theatre send photo. • Will furnish colored sketches, specifications and price at no obligation on your part. • Cash or time payment plan. • See your independent dealer or write direct to: POBLOCKI AND SONS COMPANY SINCE 1920 3238 West Pierce St., Milwaukee 15, Wis. IF R HE IE ! New Catalog of Superb Volues SMALL PRIZES • FLASH PLUSH TOYS • DOLLS Send for your copy today. BERNY NOVELTY CO., INC B SEATING COMPANY 1480 BUCHANAN GRAND RAPIDS, MICH. 24 The MODERN THEATRE SECTION