Boxoffice (Oct-Dec 1963)

about PEOPLE / and PRODUCT Superscope, Inc., of Sun Valley, Calif., has appointed Ellis Rosen as regional sales manager in New York City. Superscope is the United States distributor of Sony tape recorders and related audio equipment, and also is actively engaged in the motion picture lens industry. Until joining Superscope, Rosen was manager of Packard Electronics and established its initial retail operation. A new soft drink having a flavor new to Americans is being market-tested in four territories by Dr Pepper Co. The drink, called Pommac, has long been a favorite in Sweden and other European countries, and the flavor essence is being imported from Pommac AB of Stockholm, Sweden, where it has been manufactured for over 40 years. The drink is being marketed as a lowcalorie, dietetic product. The 1963 Journal Award of the Society of Motion Picture and Television Engineers has been awarded to Robert L. Lamberts, research associate with Kodak Research Laboratories. The award recognizes the most outstanding technical paper published in the monthly Journal of the SMPTE during the preceding year. Lambert’s win Winners of the San Francisco Fox-War field Theatre's " Pepsi 'n Popcorn " twin contest, on their award trip to Hollywood, visited Joan Crawford on the set of her latest film, Columbia Pictures' "Strait-Jacket." Janet and Janice Boscacci, 17-year-old twins on the left, and Laurie and Lynn Schoenfeld, 18 years old, right, presented Miss Crawford with twin "Pepsi 'n Popcorn" stuffed tigers sent by Jack Lucy, manager of the Fox Warfield. ning paper, “Application of Sine-Wave Techniques to Image Forming Systems,” discussed the derivation of spatial frequency— more properly called modulation transfer function — and illustrated the usefulness of modulation transfer function in evaluating optical and photographic systems. Dr Pepper Co. will make its fourth appearance in the 75th annual Tournament of Roses Parade in Pasadena, Calif., January 1. Entry in the New Year’s Day spectacle is by invitation only with commercial participation limited to ten floats. Two of the three previous Dr Pepper floats have won awards, and the 1964 float is planned to be more spectacular than anything the company has produced in the past. The Candy, Chocolate and Confectionery Institute has appointed Barry McNulty, trade association and public relations executive, its executive director. The appointment of McNulty completes the various steps in the changeover which has placed the CCCI under the administrative supervision of the National Confectioners Ass’n. Canada Dry Corp. has promoted Norman O. Tunnell to U.S. carbonated syrup sales manager. John B. Finneran has joined The Nestle Co. as assistant brand manager of Nescafe instant coffee products and William P. Betz was appointed superintendent of the Brooklyn, N.Y., distribution center of Nestle. Other company changes include the naming of Carmine Spatara as Betz’ assistant, and the transfer of Roger Jones, formerly manager of the company’s chocolate and cocoa products center in Salinas, Calif., to White Plains, N.Y. as senior planning engineer. Ronnie Atwell, advertising and publicity manager of Martin Theatres of Georgia, has been named assistant vicepresident and elected to the board of directors. The MODERN THEATRE SECTION BOXOFFICE-MODERN THEATRE: Send me more information about the products and articles checked on the reverse side of this coupon. Name Position.. Theatre or Circuit.. Seating or Car Capacity.. Street Number City Zone.. State., Fold alorvg this line with BOXOFFICE address out. Staple or tape closed. HAVE YOU MADE ANY IMPROVEMENTS LATELY? We’d like to know about them and so would your fellow exhibitors. If you’ve installed new equipment or made other improvements in your theatre, send us the details — with photos, if possible. Or if you have any tips on how to handle some phase of theatre operations, concessions sales, etc. — -faster, easier or better — let other showmen in on them. Send this material to: The Editor MODERN THEATRE Fold along this line with BOXOFFICE address out. Staple or tape closed. BUSINESS REPLY ENVELOPE First Class Permit No. 874 Section 34.9 PL&R Kansas City, Mo. No Postage Stamp Necessary l If Mailed In the , .United States . BOXOFFICE-MODERN THEATRE 825 Van Brunt Blvd. KANSAS CITY 24, MO. • THIS SIDE OUT