Boxoffice (Oct-Dec 1963)

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1963
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Oct-Dec 1963)
Leaf #:
000323
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
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OFFSET THE COMPETITIVE PRESSURE OF CHRISTMAS SHOPPING BY EXHILARATING YOUR PATRONS WITH THESE INESCAPABLY ECSTATIC HOLIDAY BANNERS Sprightly Magnetic For All Concession Stands The festively emblazoned 24"X82" and the two 22''X40'' banners have been especially designed for hanging over Snack Bars (left), concession stands, under marquees (above), on and over box offices, lobby and foyer doors and on walls. Greeting in the Happy New Year banner is lettered white on red ribbons; bells in red, green, white and blue, and outlined stars in red and green on white background. Merry Christmas is lettered in green against a starstudded, red and white background with Santa's sleigh and reindeers in purple.