Boxoffice (Oct-Dec 1963)

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'Journey' 200 Paces Minneapolis Upturn Actress Donna Reed Helps Hometown Start College Fund-Raising Drive MINNEAPOLIS — In a week that can justly be called sensational by Mill City standards, “The Incredible Journey” skyrocketed to 200 per cent in its second week at the Gopher, after an opening of 125 per cent, and left even very stiff competition behind. (The Gopher program for last week was incorrectly listed in last week’s Boxoffice as “A New Kind of Love,” instead of the first week of “The Incredible Journey.”) “How the West Was Won” enjoyed one of its strongest recent weeks, 190, and debuting “Take Her, She’s Mine” and “The Wheeler Dealers” pulled ’em in to the tunes of 150 and 140 respectively. Other exhibitors had no cause for complaint, either, as above average was the town’s order of the day. (Average Is 100) Academy — A New Kind of Love (Para), 6th wk., moveover 90 Century — Cleopatra (20th-Fox), 21st wk 110 Cooper — How the West Was Won (MGM Cinerama), 36th wk 190 Gopher — The Incredible Journey (BV), 2nd wk. . .200 Lyric — The Running Man (Col) 110 Mann — Take Her, She's Mine (20th-Fox) 150 St. Louis Park — The Conjugal Bed (Embassy) ....100 State — Mary, Mary (WB), 2nd wk 120 Suburban World — Lord of the Flies (Cont'l), 5th wk. 100 World — The Wheeler Dealers (MGM) 140 Return of 'Fantasia' Delights Many Milwaukee Patrons MILWAUKEE — “Fantasia” was breaking all records at the neighborhood Times Theatre and led the boxoffice grossers for the week. “How the West Was Won,” in its 31st and last week at the Palace, took second place honors, maintaining first or second place throughout its long run. Downer — Heavens Above (Janus) 120 Mayfair — A Farewell to Arms (20th-Fox), reissue ..150 Palace — How the West Was Won (MGM Cinerama), 31st and last wk 250 Riverside — 20,000 Leagues Under the Sea (BV), reissue, 2nd wk 125 Strand — Cleopatra (20th-Fox), 19th wk 150 Times — Fantasia (BV), reissue 300 Tower, Oriental — The Reluctant Saint (Davis Royal) 100 Towne — A New Kind of Love (Para), 2nd wk 100 Warner — Mary, Mary (WB), 2nd wk 200 Wisconsin — Twice Told Tales (UA) 150 'Summer Holiday' Healthy 150 As Sole Omaha New Film OMAHA — Holdovers were many along the Omaha movie front and only one slipped a bit below average. The Orpheum had a second strong week with “Mary, Mary” and moved that offering to the Omaha for a third week. “Fantasia” had its third aboveaverage week at the State and “How the West Was Won” continued its fat and sassy way for a 25th week at the Indian Hills Cinerama Theatre. Admiral — Summer Holiday (AIP) 150 Cooper — Fantasia (BV), reissue, 3rd wk 110 Indian Hills — How the West Was Won (MGM Cinerama), 25th wk 250 Omaha — Al Capone (AA); Pay or Die (AA), reissues 80 Orpheum — Mary, Mary (WB), 2nd wk 155 State — 20,000 Leagues Under the Sea (BV), 3rd wk. 95 Subscribe for BOXOFFICE GALESVILLE, WIS. — Anne M. Johnson, Livermore, Calif., and her son, Allen M. Johnson of Milwaukee, owners of the local Gale Theatre, have subscribed for Boxoffice to “keep up with current releases and happenings in the movie industry.” The Gale is boked out of the Minneapolis exchange. DENISON, IOWA— Donna Reed, Denison’s admirable gift to motion pictures, returned to help this little western Iowa city get the ball rolling for a new college. Donna was met by thousands of open arms and proud citizens. And Donna was equally as proud to be back where she started her dramatic career, including the leading role in the senior class play. The actress’s friends were eager to point out that fame and fortune haven’t changed her a bit. “She’s the same old Donnabelle,” said Mrs. Hilda Catron, a retired Denison teacher who was Miss Reed’s first drama coach. “I know I’m home when some one calls me Donnabelle,” Miss Reed replied. Born Donnabelle Mullenger, she changed her name in 1941 to please Hollywood moviemakers. Her parents, Mr. and Mrs. William Mullenger, and brother Bill a realtor, all live in Denison. Donna left shortly after graduating from high school. Although Miss Reed shared top billing on the program to start a fund drive for the new college with U.S. Senator Jennings Randolph of West Virginia, the crowd came mainly to see her. It was the first visit home in more than five years for the Academy Award-winning star. “I can remember standing in this building 25 years ago to receive my high school diploma,” she said. “My knees were shaking then and they are shaking now.” The Chuck Meisters Buy Roso in Roseau, Minn. ROSEAU, MINN.— Mr. and Mrs. Chuck Meister from Sioux City have assumed ownership and management of the Roso Theatre, which they purchased from Clifton Brandt. It was only the second time the theatre has changed hands, Brandt having acquired it from Mr. and Mrs. H. P. Borah, who built it ten years ago. Meister has been in exhibition for 13 years, having managed the first drive-in theatre at Thief River Falls, a theatre in Ely, several indoor theatres in Sioux Falls and several airers as part of his industry background. He also has had experience in the advertising field with the Austin (Minn.) Daily Herald and took a special advertising course. He announced a change of policy as he assumed charge of the Roso, telling the Times-Region that “We plan to book nothing but the big pictures. Our basic format will be two pictures a week and they will be the best available.” He and his wife have seven children, ranging in age from 1 V2 to 11. The Meisters are making their home here in the apartment above the theatre. 8,481 Okay for Pensions HOLLYWOOD — There are now 8,481 actors and actresses eligible to participate in the Screen Actors Guild-Producers Pension Plan, 1,000 more than a year ago. The basic requirement is the earning of $1,000 or more during a one-year period. She said she was “truly proud to have been invited to take part in a venture as courageous as this.” “I say courageous because you are going to build this college without tax support and I think that this is good and I salute you for what you are trying to do. It makes me very proud of a town I have always called home.” Recalling the senior class play, she said she remembered it was called “The Night of January 16,” and she remarked, “I was scared stiff.” In a huddle with Mrs Catron and two other former teachers, Harold Welch and Rex Ruch, she remarked to Welch: “I’ll tell you something I remember about your math class. You gave me an A in geometry.” “I don’t remember that but you must have earned it because I was a pretty tough grader,” Welch answered. Her former teachers recalled her as a “good-natured, hard-working girl who got along with everybody.” “She’s still doing that,” said Mrs. Catron. The rally which featured Miss Reed and Senator Randolph was held to launch a countywide drive to raise funds. A board of 25 Denison businessmen has undertaken the job of raising $350,000 for immediate needs. More than $130,000 has been raised so far. Iowa Allied Pledges Buying Plan Support DES MOINES — Plans are under way here for Allied of Iowa, Nebraska and South Dakota’s annual convention and election of officers in January. The exact date and agenda will be announced soon, according to Harrison D. Wolcott of Eldora, secretary-treasurer. Officers of the Iowa unit promise a “working and optimistic convention” and have indicated that some of the best minds in the business will be in attendance. Wolcott reports that independent theatre owners present for a recent meeting at the Varsity Theatre here were enthusiastic about National Allied’s proposed buying organization and pledged support wherever possible. At the Varsity session, a full report was made on the recent National Allied convention in New York. Iowans who attended the New York confab included, in addition to Wolcott and his wife, Mr. and Mrs. Neal Houtz, New Hampton; Mr. and Mrs. Bryan Rowley, Marshalltown; Mr. and Mrs. Jim Watts, Osage; Mr. and Mrs. Ray Metcalf, Cedar Rapids; Mr. and Mrs. Dick Davis, Mrs. Lucille Davis, Mr. and Mrs. Bob Fridley and Clay Rusk, all of Des Moines. Installs In-Car Heaters NEW HAVEN — Redstone Theatres’ Milford Drive-In has new electric in-car heaters. BOXOFFICE :: November 25, 1963 NC-1