Boxoffice records (1938)

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/x/HAT price personality? That question is everlastingly applied in the evaluation of the prime factors in the making of motion pictures. It is applied to the star, the producer, the director, the writer and the other human ingredients that combine in the production of a motion picture. • And for all alike there is a common denominator — the boxoffice. • It has often been stated that each personality is as good as his or her last picture. But it is unfair to make an evaluation on such a basis. The average for a season, based on intakes at the boxoffices throughout the land, is the more reliable measuring stick. • To render a service heretofore lacking, the publishers of BOXOFFICE have surveyed the field of the motion picture theatre and herein present BOXOFFICE RECORDS that tell their own important story. PRICE TWO DOLLARS BEN SHLYEN, Publisher MAURICE KANN, Editor Records is published annually by Associated Publications at Ninth and Van Brunt, Kansas City, Mo. Hollywood Office: 6404 Hollywood Blvd., Ivan Spear, Manager. New York Office: 9 Rockefeller Plaza, J. H. Gallagher, Manager. Published September 20, 1938.