British Kinematography (1953)

102 BRITISH KINIMMOC.RAPHY Vol. 23, No. 4 The next was a trailer for Lost Property, a feature made in France and sub-titled in English. No dialogue or sub-titles were used, merely action and narration. The next trailer, made in America for No Way Out was notable for the special use of mattes which were most effective. The last trailer on this reel, for The Tales of Hoffmann, showed how to sell to the general public a picture not only unusual, but thought by some to be suitable only for special audiences. Trailer Output National Screen Service makes about 140 trailers a year, including several for American pictures which have not met the British distributor's requirements. The Production Department also handles six hundred American trailers, many being re-issues which need considerable re-editing to bring them up to date, and numerous changed titles which can be quite a worry. Trailers which are made for the domestic market are eventually reproduced in many other languages, using commentators who speak anything from Spanish-Portuguese to Urdu. We also make what are called Teaser Trailers, which are usually made up of some very concentrated selling matter, either by way of press comment or by boosting some angle which maintains the general sales angle of the feature. Teaser Trailers are usually about half the length of the normal trailers and are shown one week ahead of the regular trailers. Facilities Available This production work uses a large camera room with two optical printers, two animation cameras and several other cameras, and seven of the best equipped cutting rooms in the country. The Art Department has a large staff which not only writes titles, but also creates art backgrounds in both black and white and colour, for all kinds of subjects, apart from trailers. R. R. BEARD Ltd FOR Studio Lighting Equipment 10 TRAFALGAR AVENUE Tel.; RODNEY 3136 LONDON, S.E. 15