British Kinematography (1950)

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March, 1950 ADVERTISER S ANNOUNCEMENT 9y Maker of dreams • • • To make dreams like this convincing ... to show them with the smoothness that brings life and reality . . . that is the job of the optical-effects man. Yet it is only one of his many contributions to modern pictures. By his skill with the optical printer ... his production of fades and wipes, of dissolves and laps ... he plays an important part in giving movies their high standard of technical excellence. If the optical-effects man is to play this part to the full, he must use dependable film of superior quality. That's why he usually prefers to work with the large and well-known family of 'Kodak' motion picture films. KODAK Codak Limited, Motion Picture Film Dept., Kodak House, Kingsway, London, W.C.2. 'KODAK' is a registered trade-mark