British Kinematography (1951)

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A well-lit Entrance, with the name of the Hall prominently lit ; an inviting Vestibule ; and (opposite) a tasteful Auditorium. The objective always to be borne in mind is the creation, in every possible way, of that inviting atmosphere of comfort and relaxation. Since we rely upon repeat orders, rhe goodwill built up by an individual kinema should be supported in every way, and vhe lighting of the name sign is an important factor as a symbol of that goodwill. Regular maintenance and inspection of all outside lighting installations is very necessary, for lamps that have failed, the failure of a section of neon lighting or of illuminated interchangeable lettering, becomes very obvious to the passer-by whom we wish to attract, and spoils the whole front-of -house effect. Auditorium Decorative Lighting Within the auditorium, lighting is mainly decorative, housed in fittings designed to give a pleasing appearance and adding to the enjoyment of the patron. Smooth transition from full lighting to the warm glow of the maintained lighting will enhance presentation and maintain that slight air of mystery and unobtrusive service that are our corner-stones. The lighting of the stage or screen end of the auditorium should be given all the at tention it deserves. Even the humblest kinema theatre has some form of screen end lighting, crude as it may be, and the best possible use of this lighting is an important part of presentation. This particular end of the auditorium should always look " alive." When incidental music is being played during an interval, the patrons should always have something to look at, and since an interval is always an anticlimax it behoves us to provide attractive lighting effects on the screen curtains and proscenium arch. Those who have television sets will have taken considerable interest in the fact that during the recognised intervals between items in the television programmes, incidental music is played, and instead of a blank screen, animated effects serve to provide some interest to add to the attraction of the incidental music. This in itself does tend to show that the necessary intervals during which time incidental music is rendered must form part of the programme. The degree to which this phase of presentation can be taken depends upon two factors, the first being the extent of the lighting equipment available, battens, footlights, wing floods, number of colour circuits, number of dimmers, etc., and