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June 4, 1932
RlviA BOARD THANKS NAB
The following communication has been received from Bond Geddes, executive vice president of the RI.IA:
"The officers and directors of the RIJIA, by formal resolution, have asked me to express through you to the officers and directors of the NAB their sincere pleasure and satisfaction over your cordial action in meeting at Chicago during our annual convention period and Joining v/ith us in our program. Please convey to your officers and directors our sincere belief that our riiutual interests have been furthered and our hope for future closer cooperation between our organiza¬ tions . "
NE’7 ADMTISING CODE
The Executive Boards of the Association of National Advertisers and the American Association of Advertising Agencies have adopted a code governing ad¬ vertising copy practices which was made public on May 2b. The code lists the following practices as unfair:
"In order that advertisers, publishers, and agencies may have a code of standards for their guidance, the following statement of practices that are un¬ fair to the public and tend to discredit advertising, has been formulated and approved by both associations:
"1. False statements or misleading exaggerations.
"2. Indirect misrepresentation of a product, or service, through distortion of details, either editorially or pictorially.
"3. Statements or suggestions offensive to public decency.
"4. Statements which tend to undermine an industry by attributing to
its products, generally, faults and weaknesses true only of a few.
Price claims that are misleading.
"6. Pseudo-scientific advertising, including claims insufficiently sup¬ ported by accepted authority, or that distort the true meaning or application of a statement made by professional or scientific auth¬ ority.
"7. Testimonials which do not reflect the real choice of a competent witness . "
While the Better Business Bureau is recognized as a kind of "lower court" with respect to abuses of provisions of the code, a committee of fifteen from the interested industries is set up as a kind of "appeal court."