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3
June 11, 1932
DIGEST OF EEPOET OF FEC (Continued)
B. INFOEI^ATION CONCEEUING EADIO BEOADCASTING SYSTEMS IN CEET4IN FOEEIGN COIETTEISS.
Under this sub-head the Commission reviewed the systems in vogue in Ar¬ gentine, 4.ustralia, Brazil, Canada, Chile, France, Germany, Great Britain, Italy, Mexico, Eussia and Spain.
C. INFOEMATION CONCEENING THE EADIO BEOADCASTING SYSTEM IN THE UNITED STATES
"Eadio broadcasting in the United States has grown to be a very large in¬ dustry, '' the report states. "This industry enga-ges 6O7 stations located geograph¬ ically so as to insure consistent radio reception at night over about 46 per cent (56.2 per cent daytime) of the total area of the continental United St-tes and by about S9.6 per cent (94 per cent daytime) of its total population. The entire area and total population of the United States receive intermittent service at night. Actual investments as of December 3I • 1931 » totaled approximately $48,000,000. During the year 1931 gi'oss receipts amounted to $77 . 75S, 048 . 79» gross expenditures amounted to $77» 995 . ^05 .68 , which included $20,159,656.07 for regular employes, $4 , 725 , l6S .23 for equipment, and $36 , 22b , 144.47 for miscellaneous expenditures . "
The report p'ints out that v/hat is contained in sustaining programs depends almost entirely upon the extent to which radio facilities are used for purooses of commercial advertising. Of the total hours used by 5S2 stations during the period for which the Commission collected data, 63.86 per cent was used for sustaining programs and 36. l4 per cent was used for commercial programs. Of the total hours used by this same number of stations, 12.52 per cent was used to broadcast educa¬ tional programs of which 80. 04 per cent was contained in sustaining programs.
The report details the arrangements which the major networks have with their affiliated stations, giving a vast amount of information about the type of program material offered by the networks and the costs of production.
Ea-te variation by zones and station powers a,re analyzed in a portion of the report. Figures for one-time use of l/4 hour at night for sponsored programs (for stations quoting dual rates, national used):
Average
Average
Average
Average
Avera^ge
Average
Avera,gs
Average
rate for all stations under 100 Watts ....
rate for all stations of 100 Watts .
rate for stations over 100 but under 5OO Watts
rate for stations of 5OO Watts .
rate for stations of 1000 Watts ........
rate for stations over 1000 Wa,tts but under
5000 Watts .
rate for stations of 5OOO Watts . .
rate for stations of over 5C>00 Watts , . . . .
$15.32
18.80
34.02
44.11
56.37
80.00
99.28
172.95
2. TO V/HAT EXTENT THE FACILITIES OF A EEPEESENTATIVE GEOUP OF BEOADCASTING STATIONS AEE USED FOE COMI^ECIAL ADVEETISING PUEPOSES?
"During the seven day period covered by the survey, 5^2 stations tha,t furnished satisfactory reports used 43,054 hours and 5S minutes to broadca.st pro