Broadcasters’ news bulletin (Jan-June 1932)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

4 DIGEST OF REPORT OF FRO (Continued) grems during the hours 6 a.m. to 12 midnight. Of the 43,054 hours and 58 minutes, about 6S per cent was used between 6 a.m. and 6 p.m. and a.bout 32 per cent v?as used between 6 p.m. and 12 midnight," says the report. "Of the 29,356 hours and 39 minutes used betvi/een 6 a.m. and 6 p.m. 48.77 per cent were local sustaining programs and 16.96 per cent were chain sustaining programs; 29-57 per cent were local commercial programs and 4.7 per cent were chain commercial programs. "Of the 13,69s hours 19 minutes used between 6 p.m. and 12 midnight, 47,08 per cent were local sustaining programs and 12,77 pei" cent were chaun sustaining programs; 25-37 pe^’ cent were local commercial programs and l4.78 per cent v/ere chain commercial programs. "Therefore, of the total number of hours used during the seven broadcast days, 63.86 per cent v/ere sustaining programs and 36. l4 per cent were commercial programs. Of the total number of hours used to broadcast sustaining progra.ms , 75*53 psr cent were local and 24.47 per cent were chain; and of the total number of hours used to broadcast commercial programs, 78.12 per cent were local and 21.88 per Cr.nt v/ere chain." "Sales talks or a, d.-^scription of the commodity advertised, etc. consumed 2,819 hours 7 minutes. This represents 6.55 pei’ cent of the total hours used for both sustaining and commercial programs and 18.11 per cent of the hours devoted only to commercial programs." 3. TO ’WIAT E5CIENT THE USE OF RADIO FACILITIES FOR PURPOSES OF COI#IERCIAL ADVERTISING VARIES AS BET”raEN STATIONS HAVING POVfER OF ONE HUNDRED WATTS, FIW HUNDRED WATTS, ONE THOUSAND WATTS, FIVE THOUSAND WATTS, AND ALL IN EXCESS OF FIVE THOUSAND WATTS. To this question the Commission set out the following table: Pov/er in watts 100 0 0 1000 5000 Above 5000 Number of stations reporting 201 125 99 33 32 Total number of hours used 13679=23 8874:24 9061:15 3159:29 3009:22 Total number of hours used for commerciaJ programs U733;ilt 3131:3^ 3562:45 987:42 1294:45 Total number of hours used for sa.les talk 899=38 60S: 06 580:47 144:22 179:29 Percentage of total hours used for sales talks 6.58 6.85 6,4i 4.56 5.96 Percentage of commercial horirs used for sales talks 19-01 19.41 16.30 l4.6o 13.86 4. INAT PLANS MIGHT BE ADOPTED TO REDUCE, TO LIMIT, TO CONTROL, AND, PER HAPS, TO ELIMINATE THE USE OF RADIO FACILITIES FOR COMMERCIAL ADVERTISING PURPOSES? "This answer is based upon the premise that the present system of broadc-^sting will be retained," says the report. "Any plan the purpose of v/hich is to eliminate the use of radio facilities for coirmercial e-dvertising will, if adopted, destroy the present system of broadcasting.