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Jmxe 25, 1932
COMi'.^HCIAL SECTION I^ETING (Continued)
Harry Howlett, St8.tion \'7HK, Cleveland, was supposed to tell about the way things look from behind a station manager's desk. He discoursed brilliantly and entertainingly. "We say 'there ain't no Santa Claus' but it seems to me the public is under tho impression there definitely is a Santa Claus when it comes to radio, and without giving any connected or intelligent thought, they seem to visualize someone sitting upon an altruistic chair v;ho showers $200,000,000 a year into radio that they might have the plee,sure in moments of leisure of being entertained. "
A plea for improved business practices among broa.dcast stations was made by J. Thomas Lyons, Station WCAO, Baltimore. "Hover do for eny advertiser what you are not willing to do for every advertiser on the air," he warned. "If you h8,ve to lower your rate, then make up your mind you are going to lower your rate for every advertiser who buys the same nunber of broadcasts as the man who sug¬ gests you lower your rate."
An interesting paper on the engineering aspects of broadcasting was given by E. K. Cohan, Colrunbia Broadcasting System, with special emphasis upon nev/ transmitting and receiving developments and man-made static.
The outstanding differences between broadcasting and other media, were stressed in a speech by Roy Witmer, National Broadcasting Company. "First, he se.id, "broadcasting is a medium of sound; only the sense of hearing being em¬ ployed. Seconi, it is predicated entirely upon entertainment in some form. Third, it is extremely fast — in the manner in which last-minute and up-to-date entertainment or messages of interest are made availa.ble to virtually the entile nation and at exactly the same instant. Fourth, it provokes almost constant comment and discussion of its programs and messages. Finally, a ra.dio program, has the pecxiliarity of making listeners conscious of the advertiser and his pro duct for at least the duration of the program, which is a relatively long time."
The meeting was one of the most successful group meetings ever held by the NAB. Committees of the Commercial Section gave brief preliminary reports.,
These Committees will submit complete reports to the Section chairman later v/ho will make recommend?.tions to the general meeting in St. Louis, Mo. next November
The proceedings of both the Commercial and Engineering Section meetings will be published and made available to es.ch member of the NAB.
T^JENTY SIX NEW MEMBERS
The recent membership drive produced 26 new NAB members. The new members, by states, are as follows:
COLORADO KLZ, Denver; DIST. of COL. WMAL, Washington; ILLINOIS Wi AF, Chica¬ go; WJ3C, La Salle; WDZ, Tuscola; IOWA KFNF, Shenandoek; KOIL, Council Bluffs: MISSISSIPPI WJDX, Jackson; NEW YORK THEC, Rochester; WOKO, Albany; TOBF, Bingh.amton; NORTH DAKOTA KDLR, Devils Lake; OHIO WADC, Akron; 'ffiBC , Canton; WSAI . Cincinnati; OKI, AROMA WKY, Oklahoma City; PENNSYLVANIA WBAX,8.hd TORS, Wilkes Barre; TOEN, Philadelphia; WGAL, Lancaster; TOEU, Reading; S. CAROLINA WSPA, Spartanburg; TEXAS, KG-RS, Amarillo; Virginia WDBJ, Roanoke; WMBG, Richmond; am WISCONSIN WIBA, Madison,