Broadcasters’ news bulletin (Jan-June 1932)

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June 25, 1932 ADVISORY BOARDS ADVOCATED Commissioner Harold A. Lafount this week recommended the estahlisliment of advisory hoards to assist stations in the formulation of business and program policies . "If financially unstable stations appointed such an advisory board, chosen from reputable business and professional men," the Commissioner said, "there would be many stations shov/ing profits instead of losses. In addition, appoint¬ ment of these boards would do much to better broadcasting generally and give the residents of each community just what they want in radio receotion." Advisory boards, Mr. Lafount said, although there is immediate need for them in stations which are losing money and are unable to give their listeners the ser¬ vice they should have, could well be adopted by profit-making stations to improve programs . These boards would act as guides to the station - suggesting new methods of advertising, pointing out errors in business management, and stimulating the in¬ terests of the station in the community and the community in the station. Just because these men are not trained radio broadcasters, the station manager should not laugh this plan aside. Instead, he should realize ■^hat they have business and professional knowledge and connections which he can combine v/ith broadcasting knowledge, to produce better service and to put mere money in the station's t'^easury . Too many stations let the burden of the work of finding out what the people and the community want and need rest upon the station manager and one or two others. TVhere stations have not a large enough staff to cover the community adequately, an effort should be made to form an advisory board. EDUCATION BOOKLET NEARLY READY Dr. C. M. Koon, radio specialist of the U. S. Office of Education, will shortly send to the printer the first government booklet on the subject of "How to Broadcast - the Art of Teaching by Radio." This booklet has been prepared by the U. S. Office of Education in cooperation with the National Association of Broadcasters and will contain a vast amount of practical information on the sub¬ ject of education by radio. TEXT OF RADIO LIBEL CASE The decision of the Nebraska Supremie Court in the KFAB libel case is reportsj. in full text in this Bulletin. Every member of the Association is urged to read the decision carefully. It is of the utmost importance ab this particular time, Wliether or not the case will be appealed to the Supreme Court of the United States is not known at this time. The Federal Radio Commission has announced the text of the decision but v/ithheld all coinment thereon. The decision follows;