Broadcasting (Jan-June 1933)

Page scan 0008 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
0008
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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NOTICE! During the week of March 27th to April 1st, 1933, most of the radio audience in the Nation's most prosperous trade area will be at Convention Hall in Kansas City, Missouri, visiting THE FIRST ANNUAL MID-WESTERN EXPOSITION RADIO ADVERTISED MERCHANDISE Thus bringing to users of broadcast advertising a most unusual opportunity for effective personal contact advertising and for intensifying their program circulation in the West. Daily performances by outstanding National and local radio artists will insure tremendous attendance. Exceptional merchandising possibilities are offered to the advertisers who will transport their own regular programs to the stage studio of the exposition. Ail local stations, retail merchants, railroads and bus transportation companies are cooperating to make this the biggest week in 1933 for Kansas City. The expense of maintaining an exhibit at the exposition is moderate. Space rates $60 to $400. Complete information upon request. Mid-Western Merchandising Exposition Tom Burkett, Managing Director Convention Hall Kansas City .... Missouri BROADCASTING • January 1, 1933