Broadcasting (Jan-June 1933)

Page scan 0009 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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What slafion are you listenmql^ 13,092 telephone calls asking this question, prove again WNAC is Boston's most popular radio station. The second survey made by Walter Mann & Staff reveals the shift in audience due to Winter program changes . . , The results are even more startling than the finding of the Walter Mann & Staff Summer survey. Actual figures show that WNAC is not only the most popular Boston station but it has the greatest percentage of gain in audience during peak hours. Computing the listening ratios in terms of relative numbers of listeners to any two stations (the only comparison that is significant to the advertiser in his choice of stations) — the following figures emerge: WNAC commands, in Boston — 33 8% ^^^^ listeners than the competins red network station (WEEI). 105 4^ more listeners than the competins blue network station (WBZ). Complete details of this survey, made from Sunday, November 13th, thru Saturday, November 19th inclusive, showing Boston station popularity percentages broken down into hourly periods from 9 A.M. to 10 P.M., will be mailed to you upon request. THE YANKEE NETWORK, Inc. Business Office — One Winter Place, Boston Exclusive National Sales Representatives: SCOTT HOWE BOWEN, Inc. New York-Chicago-Detroit-Kansas City-San Francisco-Omaha WXANKEE NETWORKm 11 m-FROM WHICH NEW ENGLAND HEARS ITS RADIO January 1, 1933 • BROADCASTING 3