Broadcasting (Jan-June 1933)

Page scan 000121 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000121
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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it MEANS BROACmSTING "The Trade Journal of The Industry • • • With this issue BROADCASTING, the youngest major publicatio:i in the radio and advertising fields, absorbs BROADCAST ADVERTISING, the oldest magazine devoted to radio advertising. • • • BROADCASTING takes pride in its achievement, in only 16 months of existence, of first place among all media reaching all the elements in the radio broadcasting industry. • • • The combined circulation of the two magazines offers an unrivalled medium through which to reach all the elements which spend the radio dollar. • • • BROADCASTING'S readership now embraces actual and potential radio advertisers, practically all advertising agencies handling radio accounts, station and network executives and staffs and nearly everyone else interested in the business of broadcasting. Closing Dates for Write For Advertising copy Information Regarding Rates — Coverage and Other Data 870 National Press Buildins Washington, D. C. March 1 issue Feb. 22 March 1 5 Issue March 9 April 1 Issue March 23 April 1 5 Issue April 9 February 15, 1933 • BROADCASTING Page 15