Broadcasting (Jan-June 1933)

Page scan 000161 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000161
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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broadMsting "The Trade Journal of The Industry • • • To the scores of friends who have sent us congratulations on our recent acquisition of BROADCAST ADVERTISING, the publishers of BROADCASTING take this opportunity to express their grati • • • Although not yet a year-and-a-half old, BROAD CASTING, having absorbed the pioneer trade journal of the radio advertising field, can now point with pride to the fact that it is the pioneer publication in its field. • • • The consolidation of BROADCAST ADVERTIS ING rendered it possible for BROADCASTING to apply immediately and honestly for second-class mailing privileges, adding circulation which assures even more intensive coverage of practically every element in the business of broadcasting. • • • This increased circulation has led to no increase in advertising rates despite the fact that it has intensified a readership that had already commanded first place in the radio advertising field. tude. Closing Dates for Write For Advertising copy Information Regarding Rates — Coverage and Other Data 870 National Press Buildins Washington, D. C March 15 Issue March 8 April 1 Issue March 22 April 15 Issue April 8 May 1 Issue April 22 March 1, 1933 • BROADCASTING Page 23