Broadcasting (Jan-June 1933)

Page scan 000347 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000347
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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HIGH Cities? Nof a complex question, but a surprisingly simple one ... It simmers down to two fundamentals — the importance of the market and the record of the medium. If the market is worthwhile, it should be covered ... If the medium has an outstanding record of advertising successes, it should be used. It is easily apparent that these eleven major markets are worthwhile . . . What about the stations? ♦ In each of these markets are one or more stations, represented by the NBC Local Service Bureau, whose ''turns at bat'' for advertisers have resulted in high averages. ^ What Stations in Which Cities? These In New York City In New England In Schenectady In Washington, D.C. In Pittsburgh . WEAF & WJZ . WBZ & WBZA . WGY ■ WRC & WMAL .KDKA In Spokane In Cleveland In Chicago In Denver In San Francisco In Portland, Ore. KGA .WTAM . WMAQ & WENR .KOA .KPO,KGO&KYA .KEX NBC LOCAL SERVICE BUREAU NEW YORK WEAF a WJZ CHICAGO WMAQ a WENR SAN FRANCISCO KPO. KGO a KYA BOSTON • WBZ SPRINGFIELD. MASS. • WBZA SCHENECTADY -IWGY WASHINGTON, D. C. • WRC a WMAI PITTSBURGH KDKA CLEVEUND • WTAM DENVER • KOA PORTLAND, ORE. • KEX SPOKANE • KGA WBZ • WGY • WJZ • WEAF J, 1933 • BROADCASTING Page 3