Broadcasting (Jan-June 1933)

Page scan 000348 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000348
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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EffectI ve now WMCA-WPCH offers full fime coverage in the New York metropolitan area . . . broadcasting 20 hours daily ... 7 A. M. to 3 A. M. As a part tinne station, WMCA on 570 K. C. (top of the dial) carved an impressive niche for itself in the New York area. Now with full time facillfies and choice evening hours available for the first time, WMCA-WPCH opens a new vista to clients for effective and economical coverage of the world's richest buying area. Now . . . more than ever — America's Premier Regional Station WMCA-WPCH THE "AIRLINE"' TO THE NEW YORK METROPOLITAN AREA KNICKERBOCKER BROADCASTING CO.. Inc. DONALD FLAMM. President WMCA BUILDING. NEW YORK CITY CHICAGO OFFICK ^ f ^ ^ FKEE & SLKININGEK 180 N. MICIIKJAN AVKMIli CHICAGO, III. Published Bemi-monthly by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under Act of March 3, 1879.