Broadcasting (Jan-June 1933)

Page scan 000359 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000359
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

GET AWAY FROM THE LEVEE Darkies still strum banjos on the levees of the South. Picturesque. Quaint. But hardly typical — even of the Race Market itself. Banjo strumming markets don't double the number of radio sets in two years. Banjo strummers can't account for the fact that our proud parent, National Life & Accident Insurance Company, has just hung up an alltime record for business written (with WSM, incidentally, forming the backbone of the promotion program that brought in these cash sales). Banjo strummers do not account for the cash business that amazes veteran radio men, when it comes rolling in after a WSM show. In your selection of media, take a look at the South as it really is, away from the levees. Take a look at WSM. We have based our rate-card on Southern coverage — and we give you more than value received in that market. The national response you also get is a pleasant surprise that you don't pay for. It's mighty shrewd to buy WSM — but you don't have to be shrewd to do it. We have just one rate card, and it goes for everybody. Owned and Operated by The National Life & Accident Insurance Company, Inc. nashville, tennessee EDWARD PETRY AND COMPANY Exclusive National Representatives New York Chicago San Francisco June 1, 1933 • BROADCASTING Page 15